Senior Analyst Revenue Strategy & Analytics

Requirements

• Responsibilities Include, But Are Not Limited To:
• Analysis:
• Accountable for proactively problem solving on key program/vertical challenges.
• Uses strong understanding of program audience segmentation, funnel strategies, and user behavior to drive growth.
• This may require interpreting existing KPIs, contextualizing data with its limitations and business relevance, and synthesizing a variety of data into a coherent narrative. This analytical output forms the foundation of all other components of the role.
• Supports marketing spend decisions by providing funnel insights to the marketing analytics team, and may have direct oversight over marketing spend for low-mid priority courses.
• Supports marketing spend decisions by creating additional KPI's for marketing as needed
• Actively identifies and executes testing with clear hypothesis and learning agenda.
• Uses statistics and analytical methods to strategically approach programs within scope.
• Reporting:
• Build and maintain customized reports, visualizations, and dashboards to reveal key data and insights across a variety of stakeholders and at varying levels of complexity.
• Accomplishing this work requires an understanding of the underlying data sources, high levels of skill in the relevant technical tools, as well as a detailed understanding of key business use cases to match the deliverable with the situation.
• Communication of Results:
• Demonstrate expertise in effective communication of analysis, reporting, and recommendations to key stakeholders.
• This requires communicating complex and/or quantitative information to a variety of technical and non-technical audiences, including those at the VP level.
• Relationship Management:
• Demonstrate expertise in working effectively in cross-functional teams with stakeholders across a variety of technical and non-technical departments.
• Nurture relationships to build stakeholder trust in deliverables that you provide as well as to stay informed of key business context that other departments may be able to share.
• Coaching:
• Assist Management with initial training and onboarding of new Analyst hires. Serve as an initial point of contact for questions from analysts, prior to escalation to the Manager.
• Things That Should Be In Your Background:
• Bachelor's degree (from a business, economics, or math related field is a plus)
• 4-7 years of experience in analytics, or relevant business using data to solve problems
• Working knowledge of Excel, and some previous exposure to SQL or other databases
• Experience working with media engines, such as Adwords, web analytics tools, such as Google Analytics, and data visualization tools, such as Tableau preferred.
• Is looking for the opportunity to set business strategy
• Keen interest in digital marketing (prior experience a plus, but not required)
• Adept at problem solving and can balance creativity with analytical skills
• Strong work ethic and doesn't accept complacency
• Demonstrates proactive thinking - always seeking ways to do something better
• The ability to multi-task, stay organized and evaluate priorities on an ongoing basis
• Benefits & Culture

Additional Information

At 2U, we are all in on purpose. We are motivated by our mission - to make learning limitless- and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of higher education offerings - from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives.

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