SEO Outreach & Partnership Specialist

About the role

As SEO Outreach & Partnership Specialist for Benelux, you'll be part of both the Organic Growth speciality and International Supergroup, working in a dual alignment model, embedded in your Country team locally while contributing to the global outreach team. The International Supergroup is becoming Canva's biggest growth driver in 2026 and beyond. To reach our foundational goal of having 1 in 5 internet users use Canva every month, we're shifting from translating English successes to implementing truly local strategies that resonate with and convert local audiences. Link building is evolving fast - LLMs are changing how authority signals work, and what earned placements yesterday might not work tomorrow. This role requires someone who can balance proven tactics with experimentation, adapt quickly, and think beyond just securing backlinks. You'll build high-quality backlinks for priority landing pages in The Netherlands and eventually Belgium while exploring brand mention opportunities. You'll report to both your Netherlands SEO Lead and the Global Outreach Lead, executing local strategy while contributing to global coordination. What makes this different from typical outreach roles You're not just executing a list handed to you. You're expected to be proactive, spotting opportunities, proposing optimizations, contributing to strategy discussions, and solving problems resourcefully. You'll operate with significant autonomy while staying aligned to your SEO Country Lead's priorities. Success means delivering measurable authority growth that improves Canva's rankings and search visibility, helping more local users discover Canva and contributing to the country's market penetration goal.

Responsibilities

• Campaign Planning and Execution:
• Collaborate with your Country SEO Lead and Global Outreach Lead to identify priority landing pages and set backlink targets
• Research and build prospect lists using Canva's proven frameworks: guest posting, resource page insertions, broken link building.
• Analyse competitor backlink profiles to uncover replicable opportunities
• Prioritise prospects based on relevance, authority, and likelihood of success
• Outreach and Partnership Building:
• Write personalised, culturally fluent outreach emails that resonate with NL publishers and editors
• Manage end-to-end outreach workflows
• Build authentic, long-term relationships with website owners, journalists, content creators and even build partnerships with podcasts, webinars etc to built partnerships
• Maintain detailed records of all outreach activity, responses, and outcomes in shared tracking systems
• Quality Assurance and Reporting:
• Ensure all backlinks meet Canva's strict white-hat quality standards (relevant, editorial, on-topic placements)
• Monitor link placements for compliance, indexation, and longevity
• Report monthly on progress toward goals, flagging risks or blockers proactively
• Contribute insights to monthly performance reviews with Country SEO Lead and Global Outreach Lead
• Outreach Strategy & Performance
• Identify and engage relevant platforms and websites to increase brand visibility and secure high-quality backlinks
• Tailor outreach approaches and collaborate with internal teams to create compelling partnership and content opportunities
• Monitor campaign performance, evaluate impact, and continuously refine strategies to improve outcomes
• SEO & Country Team Collaboration
• Partner closely with the Country SEO Lead to support broader SEO initiatives and contribute outreach insights that inform local strategy
• Collaborate with the broader Benelux marketing, community, partnerships, and product teams to identify opportunities that strengthen brand visibility and organic growth
• Proactively apply outreach expertise to amplify regional campaigns, partnerships, launches, and events through strategic visibility opportunities
• Innovation, Experimentation & AI Enablement
• Embrace emerging AI tools and evolving search trends to improve outreach workflows, scale impact, and identify new growth opportunities
• Continuously experiment with outreach tactics, messaging, platforms, and automation approaches to optimise performance and stay ahead of industry changes
• Share learnings, successful workflows, and best practices with

Benefits

Additional Information

Join the team redefining how the world experiences design. Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work While we support flexible ways of working, for this role it would be great to have someone who can join in a hybrid capacity in our Amsterdam office, so we can best support our teams and keep collaboration flowing. We have an amazing new hub at the Herengracht for our growing team. Please note: This role is a 12-month fixed term employee contract with potential to extend or convert to a permanent opportunity.

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