D2C Brand Manager

About the role

Maison Apothecare is a direct-to-consumer skincare brand founded in 2012, built on homeopathic and botanical formulations focused on skin longevity. The brand has a loyal base of roughly 25,000 customers and a focused 30-SKU collection. It is intentionally D2C-only - the founder previously grew a separate retail brand and wants to avoid the cost and complexity of retail partnerships this time around. Maison Apothecare has taken a backseat to that other brand in recent years, and the founder is now refocused on growing it significantly using the customer base and channels already in place. The founder has been the strategist, marketer, and operator behind this brand from day one, and is now looking for someone who can genuinely step into that role - not assist with it. This person will be the single point of ownership for turning the brand's existing 25,000-customer base into significantly higher revenue, with real authority to set direction and real accountability for the results. It is a senior, entrepreneurial seat, not an entry point into D2C. The Scope, at a Glance - Strategy & Customer Insight - owning a deep, ongoing analysis of the Shopify store (customers, order frequency, top products, seasonality) and turning it into a clear growth plan - Team Leadership - directing and unifying the work of an in-house content creator, a newsletter specialist, and a soon-to-be-hired SEO/Google Ads specialist, so all three are working from one consistent strategy - Customer Experience - owning day-to-day customer service (~5 emails/day) and review engagement on the Judge.me app, maintaining the personal customer connection that has driven the brand's success to date - Inventory & Forecasting - using Shopify's AI tools to monitor stock and forecast production needs across the 30-SKU collection - Reporting & Accountability - providing clear, goal-oriented updates to the founder and owning measurable progress against revenue targets

Requirements

• A proven, hands-on track record growing a D2C brand through website, social, and email/newsletter channels - this is not a role for transferable skills only
• Comfortable being directly accountable for revenue growth, not just activity - the budget for this role is a real stretch for the business today, and the founder needs confidence this person can earn it back
• An entrepreneurial, independent problem-solver who can work through most challenges before needing input
• Senior enough to direct other contributors without heavy oversight from the founder
• Genuine enthusiasm for customer connection and brand-building - not just task execution
• Clear, proactive communicator who can report on goals, progress, and results
• Comfortable balancing big-picture strategy with hands-on daily execution in the same day
• Why This Role

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