Senior Content Creator

About the role

You'll be the creative craft lead behind always-on and campaign content for Dove-bringing strong ideas, sharp execution, and confident collaboration. Working at the intersection of creative, social strategy, production and performance , you'll turn insight into content that is on-brand, rights-safe and ready to publish. Success means delivering high-quality work at pace , raising creative standards, and using performance learnings to improve content over time.

Responsibilities

• Create social-first content for Dove across key channels (e.g., TikTok, Instagram, YouTube Shorts, Pinterest as relevant) that supports awareness, consideration and conversion goals
• Develop content concepts that connect Dove's purpose with everyday culture in a respectful, brand-safe way
• Write and refine scripts, captions and hooks aligned to Dove's tone of voice and inclusive approach
• Shoot, edit and finish short-form video (where required), plus create static and motion assets in multiple formats
• Produce modular content systems (templates, cut-downs, variants, localisation-ready assets) to scale across markets
• Partner with Social, Brand, Legal/Compliance and Media teams to ensure content is accurate, approved, and optimised for placement
• Collaborate with creators, influencers and production partners to deliver content that is authentic, rights-cleared and on message
• Use data and platform signals (e.g., retention, shares, saves, CTR) to iterate and improve performance
• Maintain high standards for representation and accessibility (e.g., captions, thoughtful casting, inclusive visuals) in line with Dove's brand principles
• Support and guide junior creators through clear feedback that improves consistency and craft
• WHAT YOU BRING (MUST‑HAVES)
• A portfolio of social-first content (short-form video and statics), ideally including beauty/personal care or purpose-led brand work
• Strong capability in concepting, scripting and editing for mobile-first platforms, with a clear feel for pacing, hooks and sound
• Ability to translate a brief into platform-native content that stays true to brand strategy and delivers measurable outcomes
• Experience working within brand governance (tone of voice, claims, approvals, usage rights) and collaborating with multiple stakeholders
• Practical skills in relevant tools (e.g., Adobe Premiere/After Effects, CapCut, Photoshop, Illustrator, Figma/Canva -depending on your workflow)
• Professional proficiency in communicating ideas, taking feedback, and moving work forward with clarity
• Experience creating for global brands across multiple markets , including localisation and versioning workflows
• Familiarity with paid social best practice (safe zones, messaging hierarchy, CTA clarity, testing variants)
• Experience working with creator partnerships and UGC-style production
• Understanding of content accessibility standards and inclusive production practices
• Req ID: 16819
• #LI-FD1 # LI- director
• Our values shape everything we do:
• Be Ambitious to succeed
• Be Imaginative to push the boundaries of what's possible
• Be Inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be Results-focused to exceed expectations
• Be actively pro-inclusive and anti-racist across our community, clients and creations
• OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work toward

Additional Information

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Senior Content Creator Location: New York City (Hybrid)

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