Lead AI Design Technologist (Staff Product Designer)

Responsibilities

• Problem Definition & Strategic Design Thinking
• Identify high-leverage opportunities for AI to eliminate creative friction and operational bottlenecks.
• Translate ambiguous business goals into a concrete multi-year roadmap for AI-assisted design workflows.=
• Advocate for a "human-in-the-loop" philosophy, ensuring AI enhances rather than replaces human intuition.
• Interaction & System Design
• Architect the next generation of our design system , moving from static components to intelligent, context-aware patterns.
• Define new interaction paradigms for AI (LLM interfaces, generative UI, and predictive workflows).
• Ensure systemic consistency across complex, data-heavy product surfaces.
• Data-Driven Design & Autonomous Analytics
• Leverage product usage data and AI-driven insights to automate usability testing and feedback loops.
• Design autonomous dashboards that proactively alert the team to design regressions or optimization opportunities.
• Use quantitative signals to validate the impact of productivity tools on shipping velocity.
• Technical & Operational Insight
• Partner deeply with Engineering to understand the constraints and possibilities of model architectures (LLMs, Diffusion, etc.).
• Bridge the gap between design intent and technical feasibility, ensuring the AI system is performant and scalable.
• Operationalize design AI, creating playbooks for how teams should prompt, train, and interact with internal tools.
• Hands-on Prototyping & Execution
• Build high-fidelity, functional prototypes to test complex AI interactions.
• "Lead by doing"-producing production-ready assets while simultaneously mentoring senior and mid-level designers.
• Ship zero-to-one AI products that redefine the industry standard for internal design productivity.

Requirements

• A) Basic Qualifications
• 8+ years of experience in Product Design, with at least 2 years in a staff, principal, or lead capacity.
• A portfolio demonstrating system-level thinking -moving beyond individual screens to holistic frameworks.
• Expertise in Figma and advanced prototyping tools (e.g., Framer, Protopie, or code-based prototypes).
• Proven track record of shipping complex products at scale.
• B) Preferred Qualifications
• AI/ML Fluency: Direct experience designing for generative AI, prompt engineering, or ML-driven products.
• Technical Proficiency: Ability to write code (React, Python, or CSS/HTML) to build tools or interact with APIs.
• Systemic Scale: Experience managing or contributing to large-scale design systems (e.g., Polaris, Carbon, Material Design).
• Strategic Influence: Experience presenting to C-suite stakeholders and influencing cross-functional roadmaps.
• Expectations
• As a Staff Designer, you are expected to be a multipli

Additional Information

Company Introduction We exist to wow our customers. We know we're doing the right thing when we hear our customers say, "How did I ever live without Coupang?" Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce. We are proud to have the best of both worlds - a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurs surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what's possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world. Team: Customer Experience (CX) Our CX team transforms the end-to-end shopping journey. We identify customer pain points, build solutions, and continuously improve the funnel-from sign-up to search to checkout. Every feature we design starts with the customer and ends with measurable impact. Role Overview As a Lead AI Design Technologist (Staff Product Designer), you will elevate our design capabilities through the strategic integration of Artificial Intelligence. This isn't just about using AI tools; it's about fundamentally transforming how we approach design-from initial concept to final execution-while consistently delivering exceptional and impactful e-commerce customer experiences. You will be a critical leader in shaping our design future, driving innovation, and fostering a culture of AI-driven design excellence within our team. You'll sit at the center of AI innovation, working side-by-side with Design Operations, Design system team and Engineers. * The location is Seoul, S. Korea.

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