Product Specialist, CVRM

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Product Specialist, CVRM Short Title Job Description Field-based product specialist position responsible for driving cardiology prescribing behaviors and shaping treatment decisions across specialist accounts within the Abu Dhabi and Al Ain private & Public sector territory . The Product Specialist will be accountable for achieving and exceeding sales targets, accelerating formulary inclusion, expanding territory footprint, and building long-term trusted partnerships with key opinion leaders (KOLs), cardiologists, internists, and pharmacy decision-makers across hospital and clinic settings. The role demands advanced selling capabilities, deep cardiovascular therapeutic expertise, strong market access acumen, and data-driven territory leadership to maximize market share and improve patient outcomes for designated CVRM products. The incumbent will lead end-to-end account management from formulary listing through to sustained prescription generation across a diverse portfolio of private/public hospitals, specialist centers, and primary healthcare facilities. All activities must be performed in full compliance with AstraZeneca's Code of Conduct, local regulatory requirements, and industry ethical standards. Typical Accountabilities Territory Strategy & Business Ownership : Develop and execute a territory business plan using data-driven segmentation, targeting, and resource prioritization to drive sustainable growth. Specialist Engagement : Engage cardiologists and multidisciplinary HCPs in science-led dialogues on approved indications, patient selection, and real-world evidence to drive appropriate on-label prescribing and build trusted partnerships. Formulary Inclusion & Market Access : Lead end-to-end formulary listing - from physician recommendation through P&T committee approval, code creation, stocking, LPO, and first prescription across all assigned accounts. Account Planning & Institutional Selling : Develop multi-stakeholder account plans, navigate P&T committees and procurement processes, and engage prescribers, pharmacy heads, and medical directors to secure product access at facility and group level. Scientific Storytelling : Translate clinical data, guidelines, and health-economic evidence into compelling narratives that influence prescribing decisions and drive practice change. KOL Development & Peer Influence : Identify and cultivate relationships with KOLs and rising experts; coordinate peer-to-peer education, speaker tours, and scientific exchanges to expand brand advocacy. Launch Excellence : Execute new product launch plans - pre-launch market shaping, early formulary submissions, physician education, and post-launch adoption acceleration to ensure rapid uptake. Cross-Functional Collaboration : Partner with Brand, Market Access, Medical, and ComEx teams to remove barriers, enable listings, and align on high-impact account strategies. Digital & Omnichannel Engagement : Leverage digital channels, virtual platforms, and CRM tools to complement face-to-face calls and maximize territory reach. Competitive Intelligence : Map stakeholder landscapes, monitor competitor activities, and translate insights into proactive territory actions. CRM & Reporting : Maintain accurate records of all interactions, formulary status, and territory activities in CRM (Veeva); provide timely updates and market feedback to leadership. Medical Mastery : Maintain expert-level CVRM knowledge - guidelines, pivotal trials, mechanisms of action, safety profiles, and patient pathways. Pharmacovigilance : Promptly report adverse events and safety signals per local regulations and AstraZeneca global standards. Compliance & Ethics : Ensure full adherence to AZ Code of Conduct, UAE regulations, and ethical standards across all HCP interactions and promotional activities. Professional Development : Continuously develop selling skills, scientific expertise, and digital fluency; contribute to team capability building. Essential Bachelor's degree in Pharmaceutical Sciences, Pharmacy, or related Life Sciences. 5 years in pharmaceutical sales, with 2 years engaging cardiologists or CVRM specialists. Proven UAE market experience with strong knowledge of regulatory frameworks, SEHA/private hospital structures, and formulary processes. Advanced selling skills in complex multi-stakeholder specialist environments - consultative selling, objection handling, value framing, and close planning. Strong scientific storytelling - ability to translate clinical data into compelling narratives that shift prescribing behaviors. Analytical proficiency in territory data analysis, segmentation, targeting, forecasting, and performance diagnostics using CRM/BI tools. Territory management excellence - strategic account planning, center-level influence building, and referral network management across diverse institutional settings. KOL Management skills. Formulary and market access experience end-to-end listing processes from physician recommendation th

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