Sr. Analyst, Digital Operations

About the role

As the Digital Operations Sr. Analyst within the global Ecommerce organization, you will leverage your expertise in AI visibility (or GEO/AEO) and SEO to coordinate large-scale projects across our portfolio of brands. You will impact the content development workflow, seeking and supporting operational efficiencies and scale. Mattel is seeking a skilled, shopper- and customer-focused leader to navigate complex site standards and translate it to evolving digital shelf content requirements. The role will serve as a key stakeholder to influence and guide various cross-functional partners across the global organization. What Your Impact Will Be: Own and Govern: Establish and document best practices for scalable GEO/AEO and SEO content workflows that streamline intake, review, approval, and publishing while maintaining a single source of truth Streamline Communication: Automate communication with scalable systems, while ensuring stakeholders receive the right information at the right time Prioritize: Support agency and technology partnerships to spotlight key AEO/GEO and SEO actions and impact to playbooks Partner Cross-functionally: Act as a core liaison across internal and external partners to align on requirements, KPIs, and evolving technology channels that support joint priorities Enable Publishing: Partner with Production and IT teams to ensure approve content is accurately and efficiently deployed across existing platforms, while managing system requirements and challenging the status quo Measure and Optimize: Track workflow performance metrics and continuously refine to improve efficiencies, speed, and stakeholder experience Anticipate and Adapt: Keep a strong pulse on shifting priorities season over season to evolve workflows, while leading a post-mortem review of process analysis recurringly Contribute: Identify best practices in AEO/GEO and SEO to support evolving strategies along with workflows for implementation

Requirements

• Experience: 4+ years of professional work experience, preferably in online retail, Ecommerce and/or direct-to-consumer (DTC) environments
• Expertise in Search and AI: Strong capabilities in Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and SEO (both content and technical), with a demonstrated interest in LLM advancements
• Ecommerce Operations: Experience with managing digital shelves and e-merchandising tactics, standards, and improvements
• Adaptability and Collaboration: Flexible and adaptive to new environments, with proven track record of dealing with various business stakeholders and effectively coordinating multiple projects in a dynamic environment
• Communication and Leadership: Exceptional interpersonal, communication and project management skills, with high emotional intelligence, integrity, and professionalism
• Data-Driven Decision Making: Proven ability to leverage complex data sets to drive product health insights to action and build structured reporting outcomes
• Attention to Detail: Outstanding organization skills with a high level of data accuracy
• Technical Abilities: Proficient in Microsoft Office Suite and Adobe Acrobat; experienced in project management tools is a plus
• Bachelor's degree in any discipline
• How We Work:
• We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in

Benefits

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Mattelinc? Share your experience