Field Marketing Manager

About the role

The product is being rebuilt as software. Demand still gets won on the ground - city by city, block by block, in person. That's your job. You own Harper's presence in a market: you move into it, learn how its small business owners discover, trust, and choose, and make Harper the name they reach for. Then you take what worked and do it again in the next market. You'll run the events worth showing up to and build the ones that should exist but don't. You'll get Harper into the channels small business owners actually use - chambers of commerce, trade associations, local newsletters, directories, business improvement districts - and direct local digital spend against the same goal. This is field marketing tied to a number, not a calendar of activities. Winning in 6-12 months means "talk to Harper" is how small business owners in your first market advise each other on insurance, with two more markets moving the same way.

Responsibilities

• Own the events strategy. Find the industry events worth Harper's time; design and run Harper's own where there's a gap. Be in the room.
• Map where small businesses look. Newsletters, chambers, directories, trade groups, BIDs - get Harper into every channel that shapes who local owners trust.
• Direct local digital spend. Run geo-targeted campaigns across Google, Meta, and channels you test. Tie the spend to pipeline.
• Forge community partnerships. Build relationships with the connectors - chambers, associations, local business media - who decide who gets trusted in a market.
• Make Harper the local name. Drive awareness from zero to "of course I've heard of Harper" across a market's small business community.
• Report what's working. Tie programs to pipeline and awareness. Cut what doesn't deliver; double down on what does.

Requirements

• You've run field marketing for a fast-moving company and owned a market or region as your own.
• You understand small business owners - how they buy, what they read, where they gather - and you can win a room of them in person.
• You're comfortable owning a number, not just a calendar of activities.
• You can drop into a new metro, learn its small business landscape fast, and make it yours regardless of where you started.
• You move fast with limited oversight and think from first principles about what will actually move a market.
• The reality - read this before you apply
• Compensation & logistics
• Salary: $95,000-$135,000, plus performance bonus and equity.
• Location: On-site in your assigned market; ~80% travel with short-term relocation to launch markets. Harper is headquartered on-site in San Francisco.
• Schedule: Built around your markets - including the nights and weekends where the events happen.
• Insurance experience, or familiarity with the SMB insurance buyer
• Background in high-growth startups or SMB-heavy environments
• Experience launching a market from scratch
• Deep working knowledge of a major metro's small business landscape - Atlanta a plus, or willingness to relocate and travel extensively
• 4-6 years of high-leverage field marketing, ideally for an SMB-focused product or service
• Track record running events and local programs that drove measurable pipeline
• Experience directing local digital spend and partnering on attribution
• Comfort owning a number, not just a calendar
• Demonstrated ability to master and own a local market, wherever it is
• Comfortable with minimum 80% t

Benefits

Additional Information

Field Marketing Manager Harper is an AI-native commercial insurance company in San Francisco. We're not bolting AI onto insurance - we're rebuilding the entire business as software, on a simple bet: turning expert human judgment into compute is one of the largest transitions left to make, and a trillion-dollar industry still run 90% by hand is the place to prove it. We've grown ~100x in the last year and we move at that speed - on-site, in person, long days, very high standards. Almost no one joins Harper for insurance ; they join to build the company that replaces how it works.

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