Head of Marketing

About the role

The Head of Marketing for LSP Division is a rare kind of leader: someone who operates strategically and executes individually. You will own everything, positioning, web presence, demand generation, marketing operations and you will build it from the ground up. This is a ground-floor opportunity at a well-resourced, AI-native division with a defined market, a proven platform beneath it, and a leadership team that moves fast. You will set the strategy, execute the campaigns, shape the brand, write the copy, and report on what is working. You will leverage project44's data platform and carrier network as your foundation and build the LSP-specific layer on top. This role is for someone genuinely multi-skilled, AI-native in practice, and energized by the challenge of building something new in a market they understand.

Responsibilities

• Positioning and Messaging
• Develop and own LSP Division core narrative, value proposition, and segment-specific messaging for freight forwarders, 3PLs, and brokers
• Translate complex platform capabilities, carrier graph, agentic infrastructure, multi-modal coverage, developer SDK into crisp, credible copy that earns the trust of sophisticated logistics buyers
• Partner with the Head of Sales, and product team to bring new capabilities to market with clarity and speed
• Establish and maintain the brand voice and written standards for all LSP Division external communications; the brand is distinct from project44's Shipper identity and should be built accordingly
• Web and Digital Presence
• Own the LSP Division web experience end to end: strategy, content, design direction, and ongoing optimization (lsp44.ai and related properties)
• Build and manage landing pages, campaign assets, and digital properties with hands-on execution
• Apply AEO (answer engine optimization) and SEO principles to drive organic visibility in a market increasingly shaped by AI-powered search, LSP buyers research and evaluate through APIs, developer communities, and peer networks
• Demand Generation
• Design and run campaigns across email, paid, content, and events to generate qualified pipeline for the LSP segment
• Build account-based marketing motions targeting LSP Ops personas with sales cycles measured in weeks, not quarters
• Leverage project44's data platform and intent signals for targeting, personalization, and ABM
• Own top-of-funnel metrics and pipeline contribution reporting; connect marketing activity to revenue outcomes clearly and credibly
• Marketing Operations
• Set up and maintain the marketing technology stack: CRM integration, attribution, lead routing, and reporting
• Build dashboards that give the business clear, trusted visibility into what is driving growth
• Maintain data hygiene and process discipline so the operation scales cleanly as the team grows
• AI-Native Execution
• Embed generative and agentic AI tools into the core of how the marketing function operates from research and content production to campaign execution and performance ana

Benefits

Additional Information

Why project44? At project44, we believe in better. We challenge the status quo because we know a better supply chain isn't just possible; it's essential. Better for our customers. Better for their business. Better for the world. Our new AI-native LSP division. For years, project44 made a clear strategic choice: focus on global shippers as our core customer. That focus worked. Our Shipper business is a category leader growing 20% year-over-year, and that strength is what makes the next chapter possible. However, Shippers and LSPs are fundamentally different businesses. Shippers buy logistics software to support their core operations. Logistics Service Providers (freight forwarders, brokers, and 3PLs) sell logistics as their product. Their software is their competitive edge. They buy fast, build on APIs and agents, and reward teams that ship in weeks, not quarters. This is why project44 created p44LSP.ai , a dedicated, AI-native division built to serve the LSP market with the focus, speed, and resources it deserves. It's the scope and ownership of an AI startup, backed by the infrastructure of a $124M business: 259K carriers, billions of shipment outcomes, agents in production, and direct access to project44's data graph, carrier network, and enterprise relationships, with the freedom to build a distinct brand, go-to-market motion, and culture tailored specifically to LSPs. This is a small, hand-picked team operating primarily in Chicago, San Francisco, Bangalore and the EU. Flat org. Forward-deployed engineering. AI coding tools across the workflow. Agents as the product surface. Customers who pilot in weeks and tell you what they think directly. The LSP market is moving fast. AI agent startups are growing 300%+ year-over-year, and seven of eight of them sell to LSPs. The agent buyer is here. We have the data position, the platform, the customers, and now the team to win the category. And we're hiring the people who will build it with us.

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