Digital Marketing Officer

Requirements

• Education and experience
• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, Data Analytics, Computer Sc

Additional Information

*** Prerequisite *** Eligible candidates must be current residents of Qatar and hold a valid Qatar ID. International applications will not be considered for this role. --------------------------------------------------------------------------------------------------------------------------------------------------- Full-time position reporting to the Head of Marketing The Digital Marketing Officer is a performance-led digital marketer responsible for improving HEC Paris, Doha's digital experience, strengthening organic and paid channels, and driving high-quality lead generation across Qatar and the GCC. This role combines hands-on media buying, website and landing page optimization, SEO and AI-search visibility, social listening, and data-led reporting. The role works closely with the Head of Marketing to translate brand positioning into effective digital journeys, campaigns, and channel plans, while supporting CRM integration and automation in partnership with relevant internal and external specialists. Digital strategy, performance marketing & media buying Develop and execute integrated digital marketing strategies aligned with business, recruitment, and brand objectives Plan, launch, manage, and optimize paid campaigns across LinkedIn, Google, Meta, display, retargeting, and other relevant platforms Manage media budgets, audience targeting, bidding, pacing, and channel mix to improve lead quality, CPL, conversion, and reach Lead A/B testing across creatives, audiences, landing pages, forms, and messaging to improve performance Work with external agencies and partners to ensure strong execution, accountability, reporting, and optimization Identify and test new growth channels, formats, and digital opportunities relevant to Qatar and the GCC Translate HEC Paris, Doha's brand positioning into digital campaign briefs, landing page messaging, and audience journeys Support high-impact campaigns for recruitment, B2B and B2G outreach, events, and alumni initiatives Organic social strategy, social listening & digital channel growth Develop and implement an organic social media strategy that complements paid campaigns and supports brand growth Manage and grow HEC Paris, Doha's presence across priority platforms, especially LinkedIn and Instagram, while adapting to the audience and objective Build channel plans and content distribution recommendations in partnership with content, PR, events, alumni, and sales teams Monitor social listening, sentiment, share of voice, competitor activity, and industry trends to identify insights and opportunities Track platform performance and continuously optimize content themes, timing, formats, and calls to action Recommend executive visibility, thought leadership, and community amplification opportunities across digital channels Website strategy, SEO & digital experience optimization Own day-to-day website and landing page optimization, including structure, content updates, conversion paths, forms, and user journeys Manage the CMS and coordinate technical updates, integrations, and enhancements with internal teams and the main campus Improve website performance, mobile experience, UX, and CRO to increase inquiry and lead generation Apply technical SEO, on-page SEO, content structuring, and internal linking best practices while exploring GEO Strengthen search visibility across traditional search and AI-driven discovery through authoritative, well-structured digital content and pages Monitor website performance using tools such as GA4, Search Console, and behavior or heatmapping tools, and turn insights into actions Analytics, attribution, marketing intelligence, and CRM (Salesforce) Support marketing use of Salesforce or similar CRM platforms for lead capture, tracking, segmentation, campaign attribution, and reporting Maintain UTM discipline, campaign tagging, dashboard hygiene, and reporting consistency across digital channels Build weekly and monthly performance reports covering paid, organic, website, and funnel performance, with clear insights and actions Track lead quality, source performance, conversion, and campaign ROI, and make optimization recommendations Support automation, lead nurturing, and audience segmentation in partnership with Salesforce and marketing automation specialists Contribute to budgeting, forecasting, KPI tracking, and marketing performance reviews Collaboration & stakeholder management Work closely with internal teams, including sales, community engagement, events, admissions, delivery, and communications, to align digital activity with business priorities Act as a key digital advisor within the organization, bringing data, insight, and optimization recommendations into decision-making Brief designers, writers, agencies, and vendors to ensure digital assets are on brand, fit for channel, and performance-led

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Hecparisinqatar? Share your experience