Area Sales Manager - Manager / Senior Manager - EDC

About the role

Paytm is India's leading mobile payments and financial services distribution company and a pioneer of the mobile QR payments revolution. Paytm builds technologies that empower small businesses with payments and commerce solutions. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology. The Adjacent Offline Payments Business Team plays a critical role in helping merchants grow and manage their businesses using simple, scalable, and data-driven payment solutions. As an Area Sales Manager (ASM) - Adjacent Offline Payments Business, you will be responsible for driving business growth across your assigned territory by leading field sales teams and expanding merchant acquisition and engagement activities on a day-to-day basis. You will drive sales across EDC Machines, Soundbox, Payment Gateway, EMI (Bank/Brand Activations), and Merchant Loans while strengthening merchant engagement and ensuring consistent growth in transaction volumes. This role demands a strong mix of leadership, on-ground execution, and strategic thinking to scale business across multiple locations.

Responsibilities

• Leadership & Team Management
• Identify and attract high-quality sales talent.
• Inspire, guide, and empower sales executives to achieve targets.
• Foster a positive and high-performance sales culture.
• Coach team members, provide constructive feedback, and support career development.
• Market Expansion
• Identify and develop new business opportunities within the assigned territory.
• Drive merchant acquisition for EDC/POS terminals and financial payment solutions.
• Merchant Relationship Management
• Build and maintain strong relationships with merchants.
• Understand merchant needs and ensure high customer satisfaction.
• Conduct regular merchant engagement activities.
• Sales Target Achievement
• Consistently achieve and exceed individual and team sales targets.
• Drive EDC/POS deployments, merchant activations, EMI transactions, and device-level revenue.
• Product Expertise
• Develop expertise across EDC/POS terminals, payment gateways, and value-added services.
• Stay updated with industry trends.
• Act as a trusted advisor and problem solver for merchants.
• Sales Cycle Management
• Manage the complete sales cycle from lead generation to closure.
• Handle prospecting, qualification, presentations, negotiations, and deal closures.
• Market Intelligence
• Gather and analyze competitor activities and market feedback.
• Provide actionable insights to improve sales strategies.
• Coordinate closely with Growth teams and NSM.
• Reporting & Analysis
• Provide accurate forecasts, reports, and market insights.
• Own monthly planning and target delivery aligned with AOP.
• Monitor inventory utilization and aging.
• Review field sales payouts and productivity metrics.
• Conduct weekly planning and performance reviews with ASMs and Team Leads.
• Ensure timely communication and execution of training programs, incentive schemes, payouts, and EMI activations.
• Cross-Functional Collaboration
• Work closely with Sales Excellence, Growth, Sales Operations, and Merchant Support teams.
• Ensure smooth merchant onboarding and service delivery.
• Field Leadership & Ownership
• Follow a 75% field and 25% office engagement model.
• Conduct regular field visits and daily team connect sessions.
• Drive execution through gate meetings, field discipline, and compliance.
• Take ownership of merchant portfolio growth and field engagement outcomes.
• EXPECTATIONS / REQUIREMENTS
• Build and lead an inspiring team environment with open communication.
• Drive sales of EDC machines and payment devices within the assigned territory.
• Manage merchant acquisition and engagement activities.
• Resolve merchant queries and operational challenges.
• Hire, train, and develop high-performing sales teams.
• Set clear goals and ensure timely execution.
• Delegate responsibilities effectively and track progress.
• Oversee day-to-day sales operations across the region.
• Monitor business metrics and team performance.
• Motivate and mentor team members to achieve targets.
• Identify training needs and provide coaching support.
• Address team feedback and resolve conflicts proactively.
• Recognize and reward high performance.
• Encourage innovation, ownership, and calculated risk-taking.
• Drive team engagement and team-building initiatives.

Requirements

• 7+ years of leadership experience in Field Distribution Sales within EDC/POS, Fintech, FMCD, or Insurance Sales.
• Proven ability to build and manage high-performing sales teams.
• Experience in setting and tracking sales targets.
• Strong capability in conducting daily, weekly, and monthly sales reviews.
• Ability to identify and implement strategies to improve customer engagement.
• Experience handling assigned territories and driving business growth.
• Excellent communication, stakeholder management, and leadership skills.
• EDUCATION

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