Manager, IMX - Customer Marketing, Immediate Consumption

Requirements

• Location(s):
• China
• City/Cities:
• Shanghai
• Travel Required:
• 00% - 25%
• Relocation Provided:
• No
• Job Posting End Date:
• July 17, 2026
• Our Purpose and Growth Culture:

Benefits

Additional Information

Job Description Summary: Role Summary The Manager, Customer Marketing - Immediate Consumption leads channel strategy and execution frameworks across convenience, forecourt, campus, and high-traffic urban outlets across GCM. This role owns velocity growth strategy, cold availability standards, and asset productivity frameworks, driving measurable performance improvement across China's dense retail network. Please note: This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup What You'll Do for Us Define Impulse & Velocity Strategy Develop long-range growth strategy for immediate consumption occasions Establish cooler placement, visibility, and asset productivity standards Lead seasonal and event-driven activation strategy to maximize impulse capture Drive Operational & Commercial Excellence Partner with Bottlers to elevate execution discipline and outlet-level performance Define KPIs for velocity, cold availability, share of space, and outlet penetration Influence asset deployment and investment prioritization Identify structural gaps and implement scalable corrective solutions Integrate National Campaigns to Outlet Level Ensure brand campaigns translate into high-impact in-store execution Provide field insights to inform portfolio and activation strategy Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics Qualifications & Requirements Required Bachelor's degree required 3-8 years experience in trade marketing, field marketing, or route-to-market leadership Strong understanding of China high-density retail environments Demonstrated operational rigor and execution excellence Experience influencing cross-system stakeholders Preferred FMCG beverage experience What We Can Do For You Opportunity to shape portfolio decisions that impact brands, categories, and consumers at scale High-visibility role partnering with senior Marketing, Category, and Commercial leaders Exposure to enterprise-level strategy discussions within a world-class system A strong platform to grow into broader strategy or category leadership roles Competitive compensation, benefits, and development opportunities

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