Senior Manager, Customer Intelligence

About the role

The Customer Intelligence team, part of the broader Planning & Optimization organization, is at the forefront of understanding Roku's customers. We are a commercially astute team dedicated to turning complex data into clear, actionable insights that drive customer growth, improve retention, and optimize engagement across the streaming ecosystem. We work hand-in-hand with business stakeholders, product, marketing, and engineering teams - serving as a critical partner in defining, measuring, and activating customer strategy. Roku is seeking a Senior Manager, Customer Intelligence to lead a high-impact technical team and serve as a strategic intelligence partner to senior leaders and cross-functional stakeholders. This role is business-forward and goes beyond traditional analytics leadership - it sits at the intersection of technical depth and strategic activation. You will own a focused set of high-value workstreams including customer segmentation, causal impact measurement, retention analytics, and activation reporting, while managing dedicated analytical and engineering contributors who build the systems and infrastructure that make this work scalable across the organization. The ideal candidate brings meaningful experience in technical analytical environments and has progressed toward using intelligence to shape strategy, influence decisions, and build organizational capability. You set a high bar for output quality, executive-ready storytelling, and strategic thinking - and you champion AI-powered ways of working as a core part of how your team operates. This is a leadership role for someone who is visionary about where analytics is headed and pragmatic about how to get there. For New York Only - The estimated annual salary for this position is between $182,750 - $262,600 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

Responsibilities

• p]:inline" data-streamdown="list-item">Defining and leading the Customer Intelligence measurement agenda including customer segmentation frameworks, causal impact analyses, retention analytics, and activation reporting
• p]:inline" data-streamdown="list-item">Scoping ambiguous business questions, translating them into analytical problems, and owning the output end-to-end
• p]:inline" data-streamdown="list-item">Setting and upholding a high standard for analytical storytelling, ensuring all deliverables - presentations, briefings, scorecards - are decision-ready for senior and executive audiences
• p]:inline" data-streamdown="list-item">Leading and developing a small team of analytical talent that partners with dedicated engineering and data science support and collaborates with Roku's broader core analytics organization
• p]:inline" data-streamdown="list-item">Partnering with your team to productionize methodologies and build reusable datasets, segmentation schemas, and analytical frameworks - including SQL/Python-based workflows and Airflow pipelines - that the broader analytics organization can leverage
• p]:inline" data-streamdown="list-item">Facilitating analytical conversations that connect data to business decisions across product, marketing, finance, and strategy
• p]:inline" data-streamdown="list-item">Maintaining hands-on involvement by QA-ing technical work, pressure-testing methodology, and reviewing SQL and Python when it counts
• p]:inline" data-streamdown="list-item">Actively using AI tools such as LLM-based assistants to accelerate team output across analysis, narrative generation, and workflow automation
• p]:inline" data-streamdown="list-item">Serving as an active, collaborative partner to the broader analytics organization, aligning on shared methodology and ensuring your team's work extends organizational capability
• We're excited if you have
• p]:inline" data-streamdown="list-item">8-12 years of experience in analytically-grounded roles, with at least 3 year

Benefits

Additional Information

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at roku? Share your experience