Media Buyer - B2B Performance Marketing

About the role

ABOUT AI ACQUISITION We help entrepreneurs, founders, agencies, and small businesses start and scale AI-powered businesses. We don't just advise - we build our clients' entire growth infrastructure, including funnels, advertising, and AI platforms. $50M+ ARR, scaling fast, extremely execution-heavy. THE WORK This is a B2B Meta ads seat. You'll own campaigns end to end - strategy, targeting, budget, testing, optimization - for B2B audiences specifically. This is not a B2C DTC role and not a brand-awareness role. Success here is not measured by clicks or impressions. It's measured by booked calls and qualified sales opportunities . If your campaigns don't produce pipeline, they don't work - no matter how good the CTR looks. You'll also need to produce creative yourself. This is not a pure media-buying seat where someone else hands you finished ads. You need to be able to draft, write, and create direct-response static and video ad concepts when needed. HOW WE WORK Pipeline accountability, not vanity metrics Transparent reporting - you explain what's working and why, with data behind every recommendation Fast-paced, feedback-heavy environment - you take feedback without ego and give it constructively Small senior team, direct line to operators, zero bureaucracy WHAT YOU'LL ACTUALLY DO Build, launch, and manage B2B Meta ad campaigns end to end Own targeting, budget allocation, and ongoing optimization Draft and create direct-response static and video ad concepts Report weekly on performance with clear, data-backed recommendations Iterate quickly based on what the data shows - not personal preference Collaborate with the creative and growth teams on testing roadmaps WHAT WE'RE LOOKING FOR Must-have: Proven experience running B2B Meta ad campaigns end to end - strategy, targeting, budget, optimization A track record of generating booked calls or qualified sales opportunities - not just traffic or engagement metrics Ability to provide transparent, data-backed reporting and clear optimization recommendations Proven ability to draft, write, create, and publish compelling direct-response static and video ads Comfortable in a fast-paced environment - can take and give feedback constructively Strong signals: Currently working at a performance/ads agency (ideal - agency environments build the range and pace this role requires) Experience across multiple B2B client accounts simultaneously Has built or owned a reporting dashboard tying spend directly to pipeline outcomes Can show specific before/after optimization decisions with named results Not the right fit for: B2C/DTC-only media buyers with no B2B experience Pure creative people with no media buying or spend management experience Pure media buyers who have never personally written or built an ad People who report on CTR/impressions without connecting to pipeline or revenue BENEFITS Fully remote Direct access to founders and CMO Real budget, real spend, real pipeline accountability HOW TO APPLY Share 2-3 B2B Meta ad campaigns you've personally run end to end. For each, tell us: The B2B offer/audience Pipeline outcome (booked calls, qualified opportunities - not just CTR/CPM) One ad you personally wrote or created for that campaign Applications without specific pipeline outcomes will not be considered.

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