Programmatic Platforms Manager

About the role

Wurl is seeking a hands-on Programmatic Platforms Manager with a strong foundation in AdTech and programmatic advertising to help maximize the value of our growing CTV supply. This role sits at the intersection of programmatic operations, demand activation, and platform optimization, serving as a key contributor in connecting buyers and sellers across the CTV ecosystem. The ideal candidate combines technical programmatic expertise with strong operational execution. You will work directly within SSPs, DSPs, ad servers, and Wurl's proprietary platforms to activate demand, manage deals, troubleshoot delivery issues, and optimize performance. Experience working within an SSP, DSP, publisher, streaming platform, or CTV environment is highly preferred. This is an excellent opportunity for someone who enjoys working directly in platforms, solving complex programmatic challenges, and helping drive monetization outcomes across a rapidly growing streaming ecosystem.

Responsibilities

• Programmatic Activation & Execution
• Own the activation and execution of CTV programmatic demand across our ad server, proprietary tech platforms, and integrated SSP/DSP platforms.
• Create, configure, launch, and manage Open Market, Private Marketplace (PMP), Programmatic Guaranteed (PG), and Managed Service transactions.
• Support inventory approvals, curation, and targeting implementation aligned with active buyer campaigns and revenue objectives.
• Monitor campaign pacing, delivery, performance, and inventory utilization to ensure successful execution.
• Conduct quality assurance and troubleshooting across campaign lifecycles.
• Execute pricing, floor, and yield adjustments to maximize both delivery and monetization performance.
• Partner with internal stakeholders to ensure smooth activation and operational excellence across programmatic workflows.
• Programmatic Platform Operations
• Serve as a subject matter expert on CTV programmatic activation and inventory monetization.
• Apply a strong understanding of OpenRTB, bidstream mechanics, auction dynamics, and programmatic workflows.
• Manage and troubleshoot deal delivery, targeting, reporting, and platform configuration issues.
• Leverage knowledge of ads.txt, app-ads.txt, supply path optimization (SPO), and inventory access controls to improve marketplace performance.
• Understand SSP and DSP platform functionality and how platform settings impact campaign activation, buyer access, and revenue outcomes.
• Analyze performance trends and identify opportunities to improve fill rates, win rates, CPMs, and overall platform efficiency.
• Assist in testing new platform features, integrations, and marketplace initiatives.
• Partner Support & Cross-Functional Collaboration
• Serve as a technical resource supporting Sales, Account Management, and Demand teams.
• Collaborate with SSPs, DSPs, agencies, and demand partners to troubleshoot issues and drive revenue.
• Support partner onboarding, integration efforts, and marketplace expansion initiatives.
• Help translate customer and partner requirements into actionable feedback for Product and Engineering teams.
• Provide operational insights and recommendations that improve partner performance and overall monetization outcomes.
• Required Experience
• 2-5+ years of experience in Programmatic Advertising, Ad Operations, Campaign Management, or related AdTech roles.
• Experience working within the programmatic ecosystem, preferably in CTV, video, streaming, publisher, SSP, DSP, exchange, or ad server environments.
• Strong understanding of programmatic advertising fundamentals, including OpenRTB, auctions, bid requests, targeting, and deal structures.
• Hands-on experience working within SSPs, DSPs, ad servers, or programmatic activation platforms.
• Experience activating, managing, optimizing,

Benefits

Additional Information

About Wurl, LLC. At Wurl, our mission is to create innovative technologies and services that help accelerate the shift to streaming. At our core, we are innovators focused on driving the streaming industry forward with technologies that help connect viewers to the right content and ads. Our technology and data-driven solutions help companies reach new audiences, engage high-value viewers, and ultimately increase their revenue. In 2022, Wurl was acquired by AppLovin (Nasdaq: APP), a leading marketing platform, giving our employees the best of both worlds: the dynamic environment of a 150+ person startup as well as the stability of a high-growth public tech company. We invest in providing a culture that fosters passion, drives excellence, and encourages collaboration to drive innovation. Wurl is a fully-remote company that has been globally recognized for our people and technology, having been named a Great Place to Work by Fortune in 2022, 2023, and 2024; an Ad Tech Company of the Year finalist by the UK Business Tech Awards in 2023; a BIG Innovation Awards winner in 2024 and 2025; and the "Innovation in Advertising" winner by the StreamTV Awards in 2024.

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