Senior Social Media Analyst

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Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale - across every customer touchpoint. By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr's unified platform provides powerful solutions for every customer-facing team - spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management - enabling enterprises to unify data, break down silos, and act on real-time insights. Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. Job Description As a Social Media Analyst, you will : Understand and relate to brands and their social presence. Monitor and moderate social channels of clients - Identify/escalate consumer service concerns, brand response worthy content, sensitive/inappropriate content. Post social media content on appropriate social channels like Facebook, Twitter, Instagram, YouTube, Google+, Pinterest , Forums, Blogs etc Formulate responses for user engagement that adhering to the social tone and language of the brand Monitor and act upon campaign specific or crisis specific messages as per the guidelines listed by the brand Conduct extensive research to build the client's social audience profile database and identify audience that matter to the brand. Discretion to identify threats and opportunities in user generated content Work on Creating and Implementing Advocacy Programs for Brands Work in Tracking and Engaging with Influencers/advocates for brands Monitor the activities of main competitors in social media Analyse trends and generate reports of client's social activities and engagement Analysing social media insights to guide future social media campaigns. Building reporting frameworks to evaluate return on investment on the various platforms. Be passionately in tune with the latest social media trends, online behaviour and how to leverage them for business advantage. Identify opportunities and develop plans for implementing scalable social media programs to generate maximum outcome Required Skills: Previous experience working as a Social Media Analyst a similar role or alternatively a background in social media ideally from a similar industry Prior work experience with popular social media management tools (Sprinklr, TweetDeck, HootSuite, Sprout Social, etc) High level of fluency in English - both written and verbal Well versed about social media channels (Facebook, Twitter, YouTube, Foursquare, Instagram and others) Must have experience in developing and inspiring people Has relevant client facing skills and expertise Understands how brands utilize social space Being up-to-date with the latest trends and developments in social media as a business Ability to analyse and interpret large volume of content, build valuable inferences and make informed decisions Ability to work in a highly challenging and dynamic environment while maintaining high standards of accuracy in terms of quality & quantity Good knowledge in computer use: Microsoft Excel, Word, and PowerPoint, Google tools such as docs, calendar and apps We focus on our mission : Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data - helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things: Lead a new category of enterprise software that we call Unified-CXM. Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience. Create a culture of customer obsession, with trust, teamwork, and accountability. We believe in our product : Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything - and everyone - can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world's leading enterprise brands. We invest in our people : We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family v

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