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Director of Communications

External
rayonier logoRayonier · Atlanta, GA
Full-timeHybrid1d ago
Leadership
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Vision insurance

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Company Overview: Come grow with us! We are One Rayonier , a team that works together to create value by prioritizing safety, challenging the status quo, giving back to our communities, and driving innovation through continuous learning. With nearly 100 years of experience, we're still discovering new ways to make lives better with our trees, our land, and - our most important resource - our people . At Rayonier, we strive to create an employee experience where you feel valued and proud to be part of our team. We foster a respectful, inclusive and collaborative environment that celebrates your unique talents and perspectives. Experience the Rayonier difference: We're big enough to offer exciting career paths, but small enough for you to know your colleagues by name. Come join a team that empowers you to make a difference! Are you a strategic storyteller with a passion for driving impactful corporate narratives? We are seeking a dynamic Director of Communications to lead the development and execution of our enterprise-wide communications strategy. In this leadership role, you will champion our core business objectives, strengthen corporate reputation, and advance stakeholder trust. Overseeing internal and external communications, media relations, crisis management, and stakeholder engagement, you will ensure our messaging aligns tightly with our business priorities, corporate values, and strategic vision. As a direct report to the Senior Vice President, Chief Sustainability Officer, you will set the communication agenda, amplify our narrative as a leading land resources REIT, and build an inspired connection across our entire organizational footprint. How You Will Contribute We are seeking a communications professional ready to lead our corporate narrative, manage our brand, and leverage their creativity to drive enterprise value. In this role, you will operate across five critical pillars: Strategic Storyteller: Look across our vast land assets, sustainability achievements, and corporate milestones to craft compelling, high-impact narratives. Executive Advisor: Function as a trusted counselor who brings confidence and acumen to advise senior leadership on messaging, reputation management, and public sentiment. Media & Brand Advisor: Navigate the media landscape with ease, managing press inquiries and cultivating trusted relationships with journalists, industry associations, and partners. Internal Communication Leader: Build internal channels and content that engage, inform, and inspire our diverse, geographically distributed workforce. Creative Producer: Direct high-level creative assets seamlessly, from website re-designs and newsletter overhauls to on-site photo shoots and video productions. Key Accountabilities Strategic & External Communications Develop and implement comprehensive corporate communication strategies aligned with overarching business goals and sustainability priorities. Provide critical guidance to executive leadership on messaging, crisis issues management, and reputation strategy. Position the company as a leading land resources REIT by highlighting corporate responsibility and climate initiatives to educate key stakeholders. Partner cross-functionally across the organization to develop communications strategies that support a wide range of business and departmental objectives. External Communications & Media Relations Lead media relations, handle press inquiries, and oversee proactive reputation management. Supervise the creation of high-quality press releases, official comments, corporate fact sheets, and external communications. Cultivate strategic relationships with journalists and industry associations while monitoring media coverage to respond decisively to emerging public issues. Internal Communications Design and lead an internal communications strategy tailored to engage, inform, and inspire a diverse, geographically distributed workforce. Support leadership communications by managing town halls and crafting executive messaging. Establish and refine channels, tools, and content that foster ongoing education, two-way communication, and meaningful employee feedback to cultivate a transparent and connected culture. Brand & Digital Communications Maintain and evolve the corporate brand identity and foundational messaging architecture. Oversee the company's entire digital presence, managing the corporate website, social media channels, and internal digital communication platforms. Drive compelling corporate storytelling initiatives through these channels to highlight the company's mission, values, achievements, and real-world impact. Team Leadership & Operations Lead and mentor a communications team as a people manager, ensuring they are viewed as a highly capable and trusted resource across all business units and functions. Manage the department's operational budget and direct vendor and external agency relationships. Foster a high-performing, collaborative env


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