Regional Marketing Specialist (French or German Speaking)

About the role

We're looking for a Regional Marketing Specialist, EMEA who will plan, orchestrate, and optimize multi-channel campaigns across key European markets. You'll work closely with regional & global sales, product marketing, and digital teams to activate messaging that resonates with segment-specific ICPs, fuels pipeline, and deepens engagement across all lifecycle stages. This role is ideal for someone with 2 - 5 years of experience in B2B SaaS/technology environments who enjoys rolling up their sleeves, experimenting, and continuously improving performance.

Responsibilities

• Plan, execute, and optimize coordinated multi-channel campaigns across email, paid social, search, webinars, events, and nurture workflows.
• Build targeted campaigns for specific ICP segments across multiple regions (UK&I, DACH, France, and more).
• Drive measurable impact on pipeline metrics such as MQLs, SQLs, CPL, and Contributed Pipeline.
• Support Account-Based Marketing by creating tailored programs for priority accounts.
• Manage campaigns in multi-language environments (primarily English, German, and French), ensuring regional alignment and message consistency.
• You will work in partnership with the local sales teams and act as the link between global marketing and sales. You will ensure regional marketing activity is aligned to the EMEA sales strategy and supports agreed priorities.
• Support planning and execution of field events and regional activations.
• Partner closely with sales to monitor performance, adjust targeting, and share insights.
• Analyze campaign results, identify optimization opportunities, and report on performance with clarity and confidence.
• What you bring
• 2 - 5 years of experience in campaign execution, ideally within a B2B SaaS or technology environment.
• Strong hands-on experience running multi-channel digital campaigns with measurable impact on funnel and pipeline performance.
• Experience in planning and coordinating events, both digital and in-person.
• Familiarity with Account-Based Marketing approaches and tools (e.g., 6sense, Demandbase, RollWorks).
• Experience managing multi-language campaigns (English required; German and/or French is required for regional delivery).
• Confident building and optimizing email journeys, landing pages, and paid social/search campaigns.
• Data-driven mindset - you instinctively ask "what's working, why, and how do we scale it?"
• Experience working closely with sales teams and aligning marketing activity to pipeline priorities.
• Organized, collaborative, and comfortable owning campaigns from planning through to reporting.
• Why Poka
• Join a fast-growing global team redefining the future of frontline manufacturing workers.
• Work in an environment where marketing experimentation is encouraged and supported.
• Be part of a collaborative culture that invests in learning, innovation, and personal development.
• Make a tangible impact - your campaigns will directly shape our footprint across Europe.

Benefits

Additional Information

At Poka, we're transforming how frontline teams operate, learn, and solve problems. Our connected worker platform is purpose-built for manufacturing, empowering frontline workers to share knowledge, collaborate in real-time, and drive continuous improvement. Think of it as the missing digital link, bringing the human interface into the stack of the Smart Factory, generating the right data and insights that drive entirely new scales of process improvements. We're proud to support global leaders like Nestlé, Bosch, Mars, and Danone in their digital transformation journeys and as part of the IFS family, our reach and impact continue to grow globally. Help us expand our presence across Europe This is a great opportunity for a hands-on marketer who loves building and executing campaigns that actually move the needle, pipeline, conversions, and everything in between.

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