Manager, Landing Page Optimization

About the role

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

Responsibilities

• This is a high-visibility, high-impact role for someone passionate about experimentation, data-driven storytelling, and user psychology - translating behavioral insights into scalable UX improvements that deliver tangible business outcomes.
• This role is based in San Francisco.
• Own the LPO personalization flow for performance marketing and growth marketing for USA and EMEA markets - aligning with acquisition, CAC, and ROI targets.
• Partner with performance marketing and regional marketing teams to quickly iterate and tailor pages for local audiences - adjusting tone, design hierarchy, and content relevance.
• Collaborate with Product Marketing and Creative to align regional messaging, visuals, and offers with audience intent and funnel stage.
• Develop frameworks that connect media intent (keyword/audience) with on-page experience, ensuring seamless ad-to-landing continuity and Quality Score improvement.
• Use Contentful to design, build, and execute tests and localized variants efficiently.
• Partner with Web Engineering and Design to launch new experiences with strong QA and iteration cadence.
• Manage a CRO experimentation pipeline, documenting learnings, winning variants, and reusable templates.
• Leverage heatmaps, session recordings, and behavioral tools (Hotjar, FullStory, Microsoft Clarity) to identify drop-offs and optimization opportunities.
• Collaborate with Paid Media to test message consistency between ads and landing pages, driving lower CAC and higher down-funnel conversion.
• Define and track key KPIs

Additional Information

About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles . You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.

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