Senior Brand Manager

Requirements

• Comfort with ambiguity, speed, and zero-to-one environments
• Strong understanding of Thai consumer culture, creators, trends and marketing channels
• At least 5-8 years' experience in brand management or marketing in FMCG/CPG, DTC brand, or high-growth consumer-centric environment
• Experience managing campaign calendars, agencies, and partners
• Strong data literacy (able to interpret ROAS, CTR, CAC, OSA, POSM, promo compliance)
• Native Thai speaker + fluent in English
• Great-to-Haves
• Experience in beauty, personal care, or women-focused brands
• Experience launching new markets or challenger brands
• Experience working in a startup environment
• Digital-native marketer who thrives on fast content iteration

Additional Information

Hello. We're Blood. Our purpose is to revolutionize periods. Who are we? Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body. Blood is the creator of the world's first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup. Our products are sold across Malaysia, Indonesia, and Singapore, both direct-to-consumer online and in more than 9,000 retail stores - making more than 12 million periods better so far. Today was good. Tomorrow will bleed better. The Role Overview As Senior Brand Manager, you will sit at the intersection of brand building and commercial performance. Working hand-in-hand with Senior/National KAM and Ecommerce Manager, you will develop and execute the full-funnel brand strategy to drive awareness → trial → conversion → repeat → advocacy. You will be the marketing engine that fuels commercial growth, turning Blood into Thailand's most recognisable and unapologetic challenger in period care. This role blends brand strategy, growth marketing, activation, category understanding, consumer insights, and hands-on execution. If you love building brands from scratch, pushing boundaries, and owning the full growth loop end-to-end, this role is for you. Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike. Strong backing - We are funded and backed by top angel investors in SE-Asia. Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.

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