Head of Field Sales Spain - Norte

About the role

YOUR OPPORTUNITY As Head of Field Sales, North Spain, you will lead regional sales performance by translating national strategy into effective local execution. You will be responsible for delivering sustainable commercial results while creating an environment where Field Managers and Business Managers can perform, grow, and take ownership. Working closely with Sales Leadership and cross‑functional partners, you will balance strategic planning, disciplined execution, and inclusive people leadership. Success in this role is measured not only by results, but by how those results are achieved, through collaboration, clarity, and accountable leadership. ABOUT YOU You are a sales leader who combines commercial judgement with a strong people focus. You are comfortable operating in complexity, using data to inform decisions, and adapting your leadership approach to different contexts and individuals. You lead through others rather than doing everything yourself, and you value clear communication, fair decision‑making, and continuous learning. You take responsibility for outcomes, consider long‑term impact, and create the conditions for teams to succeed in a sustainable way.

Responsibilities

• Commercial Leadership
• Deliver agreed sales volume, profitability, and margin objectives across regions, channels, and customer segments.
• Partner with Revenue Growth Management to shape pricing and promotional approaches that support competitive and sustainable growth.
• Review commercial performance regularly using data dashboards and reports; identify trends, define priorities, and track the effectiveness of actions taken.
• Convert national priorities into clear regional execution plans, aligned to customer needs, category strategies, and brand focus.
• Strategic Contribution
• Bring forward regional insights to national discussions, supported by data and structured analysis.
• Collaborate across functions to ensure commercial activity aligns with broader brand and customer strategies.
• Translate strategic direction into practical guidance, with clearly defined objectives, responsibilities, and success measures.
• People & Team Leadership
• Build an environment where managers are supported to take ownership, exercise judgement, and lead their teams confidently.
• Establish clear ways of working, including regular check‑ins, team forums, and in‑field coaching.
• Support ongoing development through structured feedback, performance conversations, and tailored development plans.
• Encourage learning and continuous improvement by addressing challenges openly and constructively.
• Culture & Ways of Working
• Act consistently with Bacardi values and promote behaviours that support inclusion, collaboration, and accountability.
• Foster engagement by staying connected to teams, listening to diverse perspectives, and creating space for contribution.
• Balance performance expectations with wellbeing, applying a fair and respectful leadership approach.
• THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
• Experience & Knowledge
• Experience leading sales teams and delivering commercial results in complex or competitive environments (e.g. FMCG, consumer goods, or premium brands).
• Experience translating strategy into operational plans and leading teams through change.
• Comfort using commercial data and digital tools to inform decision making.
• Ability to work effectively across functions and with stakeholders at different levels.
• Professional fluency in Spanish and English.
• Ability to travel within Spain when required, with reasonable adjustments available.
• We welcome candidates with diverse career paths and experiences. Equivalent combinations of skills and learning are encouraged.
• Core Capabilities
• Strategic Thinking: Understands market dynamics and connects commercial priorities to longer term business goals, adapting plans as conditions change.
• People Development: Demonstrates commitment to developing others through coaching, clear feedback, and genuine support for growth.
• Clear & Inclusive Communication: Communicates in a way that is structured, respectful, and accessible, adapting style to different audiences and situations.
• Emotional Awareness: Builds trust, manages complexity, and approaches challenging conversations with professionalism and empathy.
• Ownership & Accountability: Takes responsibility for decisions and outcomes, considers long term impact, and uses resources thoughtfully.
• What Supports Success in This Role
• Leading through others and creating clarity rather than relying on individual heroics.
• Connecting national direction with practical, local execution.
• Using influence, collaboration, and data to drive results.
• Building teams that are engaged, accountable, and continuously developing.
• Onboarding & Development
• Structured onboarding with senior Sales leadersh

Additional Information

Location: Barcelona Applications are welcome from candidates based in Northern Spain (e.g. Bilbao, Santander) and other locations where regular travel to the region is feasible.

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