Director, Marketing for Digital Procurement Network & Supply Chain

Responsibilities

• Drive cross-sell and expansion opportunities: Develop strategies to expand relationships with existing customers. Identify and activate opportunities for customers to engage with adjacent solutions within the BEP portfolio. Measure expansion revenue contribution to overall division growth.
• Lead channel partner and strategic initiative programs: Build integrated partner marketing and channel activation programs. Develop co-marketing strategies, incentive programs, and joint go-to-market initiatives. Track partner engagement, participation, and revenue contribution.
• Support M&A go-to-market strategy: As new brands and solutions are acquired, partner with Content & Brand leadership on positioning while owning the marketing go-to-market plan. Define customer acquisition strategy, segment targeting, and channel approach for acquired assets.
• Build and mentor marketing leadership: Lead a team of marketing professionals and set high standards for strategic thinking and campaign e

Benefits

Additional Information

Who are we? Buyers Edge Platform stands at the forefront of revolutionizing the food service industry through technology, purchasing power and partnerships. We are dedicated to empowering stakeholders across the entire foodservice ecosystem (operators, distributors, manufacturers) with efficiency and unprecedented visibility. With a diverse portfolio of over a dozen brands, our mission is clear: to reduce costs, streamline the foodservice supply chain, and propel the industry from manual to automated. Today, we are one of the largest players in foodservice, with over 200K operator locations across North America and over $50 billion of aggregated spend volume. Our commitment to food service excellence is proven in four distinct areas of value: Digital Procurement Network, Fresh Solutions, Supply Chain Management, and Software. Buyers Edge Platform is not just a provider - we are a strategic partner on the journey towards a more efficient, connected, and automated future for the foodservice industry. This position is remotely based . We are unable to offer work sponsorship for this role. As Director, Marketing for Digital Procurement Network and Supply Chain , you own the strategy, cross-channel execution, and measurable revenue outcomes for two of BEP's core divisions. You are the architect of how these divisions compete, acquire, and retain customers-and the accountability owner for driving named revenue growth. You report directly to the CMO and partner closely with Division Presidents and brand leaders to design integrated marketing strategies that translate into pipeline and customer acquisition. You develop comprehensive cross-channel plans and execute through BEP's centers of excellence-Paid Media, Content & Brand, Events, and Marketing Operations-ensuring every dollar and every campaign drives measurable impact. You are equal parts strategist, operator, and growth partner-someone who owns both the big-picture strategy and the execution details that determine whether targets get hit.

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