Farmer Engagement Programs Lead

Requirements

• Proven track record of leadership in agricultural sales, especially in silage products or similar domains.
• Demonstrated ability to exceed sales targets and build enduring customer relationships.
• Expert knowledge of value chain partnerships, shared value projects.
• Strong sales, negotiation, and interpersonal communication skills.
• Proficiency in CRM software, data analytics, and the Microsoft Office Suite.
• Solid experience in driving strategic efforts that delivered sustained growth through holistic Marketing & Execution Plans
• A confident speaker; able to articulate messages well in small to medium size groups.

Additional Information

Position Title: Strategic Initiatives & Grower Engagement Program Lead Platform: Corteva Seeds BU (Pioneer Brand) across crops - Corn, Rice, Millet & Mustard Job Responsibilities Value Chain Development: Identify and define value chains for all crops and build collaborations and partnerships across South Asia. Establish and implement collaborative projects in partnership with commercial field teams from conceptualization to on-ground implementation. Plan activities, manage budgets, and ensure revenue recognition for projects. Monitor execution against operational KPIs, reach, and impact metrics. Create governance structures, set up KPIs to measure success, and publish dashboards for partners and stakeholders. Provide technical support and build knowledge among value chain partners. Grower Engagement Programs - Farmers: Design and execute programs to boost retention of existing customers and acquire new ones by generating trials for Corteva's superior products. Define grower segments based on relevant criteria and develop tailored engagement programs for each. Develop services that strengthen customer loyalty and trust. Launch farmer loyalty programs and farm credit initiatives to enhance grower relationships. Key Stakeholders and Interactions Internal: Crop Marketing Leads, Crop Agronomy Leads, Field Sales & Agronomy Teams (ASMs/AMCEMS & Product Agronomists), Customer Experience Team, Government Affairs. External: Value Chain Partners, Agricultural Institutes, Grower Customers, Banks, and Financial Institutions. Job Qualification Education and Experience: Education: Bachelors/Master's Degree in Agriculture, Agronomy, Business, or a related field.

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