Head of Marketing @ Circadian Health Company

About the role

Timing: Proven product-market fit (4.8★ rating, rabid community), now entering exponential growth phase Ownership: First marketing hire = you build everything. Full P&L ownership. No politics, no red tape. Equity: Meaningful equity stake in a fast-growing wellness brand, not just a salary Impact: Your work directly determines whether they hit $5M or $10M next year Category: Circadian health is exploding (see: Huberman, Matthew Walker, Andrew Huberman's reach). They're positioned to own it. The Team & Culture: Work directly with the Founder, who bootstrapped this from $0 to seven figures Fully remote, async-first culture - outcomes over hours, flexibility over face time Small team (15 people), huge ambition They move fast: idea Monday, launched Friday The Comp: Salary: $120K-$160K based on experience Equity package (early employee stake) Full health benefits, unlimited PTO, $1K/year professional development budget Premium home office setup You'll Love This Role If... You've been the first or second marketing hire at a DTC brand that scaled You're energized by building, not maintaining You want to create a movement, not just run ads You geek out over wellness trends and read Huberman Lab notes You'd rather own results than have a fancy title at a big company You believe marketing is about transformation, not just transactions What Success Looks Like Year 1 Goals You'll Own: 3x organic traffic through content and SEO Launch course to $500K+ revenue (40% of total revenue from education) Scale paid acquisition profitably to $2M+ a

Responsibilities

• You'll be their first marketing leader, reporting directly to the Founder, with full autonomy to build the marketing engine from the ground up. This isn't about executing someone else's playbook - you'll write it.
• Acquisition & Growth:
• Build and scale acquisition funnels across paid media (Meta, Google) with a six-figure budget
• Develop their content engine: SEO strategy that drives organic traffic from 5K to 50K+ monthly visitors
• Relaunch affiliate and influencer programs, turning their community into growth drivers
• Own CRO across the site - every percentage point of conversion improvement = $XX,XXX in revenue
• The Course Launch (Your Biggest Win):
• Lead go-to-market for their flagship circadian health course - a $500K+ Year 1 revenue opportunity
• Design the pricing strategy, positioning, and funnel that converts product customers into students
• Establish them as the education leader in an emerging wellness category
• Retention & Lifecycle:
• Build CRM, email, and SMS automation that guides customers through transformation (not just transactions)
• Create a testimonial and case study engine - leverage their customers' success stories to build trust at scale
• Design community-driven marketing that turns customers into evangelists
• Systems & Team:
• Establish marketing KPIs, reporting dashboards, and a scalable calendar
• Hire and build your dream team as the company grows (you'll make your first hire within 6 months)

Requirements

• Required:
• 5+ years leading marketing at a DTC or consumer brand, ideally health/wellness
• Proven track record scaling brands from low seven figures to eight figures
• Deep expertise in paid acquisition, SEO, content marketing, and CRO
• Hands-on experience with email/SMS platforms (Klaviyo, Attentive, etc.) and building automated lifecycles
• Experience launching and scaling influencer, affiliate, or referral programs
• You've launched a digital product, course, or membership before (huge plus)
• Your Approach:
• Strategic thinker who can zoom out to define positioning, then zoom in to write the email subject line
• Data-driven but creative - you A/B test everything but know when to trust your gut
• Comfortable in scrappy, fast-moving environments where you wear multiple hats
• Obsessed with transformation marketing, not just performance marketing
• Passion:
• You genuinely care about health, wellness, and helping people live better
• Bonus: You have opinions on red light therapy, sleep optimization, circadian rhythms, or biohacking
• Why This Role is Different
• For Senior Marketers: This isn't a "scale what's already working" role. You'll reposition an entire brand, launch new revenue streams, and define a category. If you've been stuck optimizing someone else's campaigns at a larger company, this is your chance to build from first principles.

Benefits

Additional Information

Role: Head of Marketing Location: Remote Salary: $120K-$160K based on experience Our client has grown from a Shopify store to a seven-figure ecommerce brand with 40K+ passionate customers who've transformed their sleep, energy, and health through light therapy. Now they're at an inflection point: evolving from product-focused to education-first, launching their first flagship course, and positioning ourselves as the definitive authority on living in sync with nature's light. They're looking for a Head of Marketing to architect this transformation and scale us to eight figures.

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