Senior Specialist SEO & Content Engineering - Parental Leave Cover

Requirements

• 4+ years of progressive experience, with a proven track record in technical content implementation, strategic leadership, and client account growth.
• Strong data segmentation and analysis skills, with the ability to translate insights into actionable content and search strategies.
• A genuine interest in the future of search and content engineering, including GSO, social search, and commerce search, and how content systems enable these.
• Excellent technical SEO skills and understanding search engine algorithms and bot behaviour.
• Experience with key SEO tools such as Lumar, Screaming Frog, STAT (or other ranking tools), Google Search Console, and Google Analytics.
• Actively contributes to a positive team environment through knowledge sharing and a collaborative spirit
• Bonus Points:
• Demonstrable experience in HTML/JS/CSS.
• Python skills.
• Experience working within an e-commerce environment (e.g. feed management, reviews).
• Proficiency in any additional language (than Swedish/English) is highly valued.
• Life at WPP Media & Benefits
• In Sweden, our benefits include a SEK 3,000 wellness allowance, a 37,5-hour workweek, half-days and "klämdagar" off, 30 days of vacation, and two paid volunteer days per year. WPP Media Sweden is a m

Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com . WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . Role Summary and Impact We are seeking an experienced SEO professional with a passion for technology, AI, and the evolving landscape of search. This role demands an individual who thrives on transforming complex data into actionable strategies and content engineering solutions that drive measurable results across relevant platforms, not just traditional SEO. Strategic cross-platform SEO: Develop, implement, and continuously optimise comprehensive SEO strategies across relevant platforms, extending beyond traditional SEO. Performance optimisation: Monitor, track, and evaluate client/project performance against KPIs, ensuring data-driven success through effective content engineering solutions. Driving innovation: Actively contribute to and implement strategies related to Generative Search Optimisation (GSO), Social Search, and Commerce Search. Redefine how brands connect with their audiences through structured and optimised content, directly contributing to our groundbreaking Total Search Framework. Guiding clients through digital transformation investments in their data, technology, and content ecosystems to shape the future of brand discovery. Client Partnership: Display excellent client leadership, taking responsibility for the operational success and growth of accounts, and exploring strategically relevant opportunities. Team Collaboration & Mentorship: Mentor junior staff, provide constant feedback, and delegate tasks to support team growth and excellence. Simultaneously, stay current with industry trends, best practices, and emerging content technologies (e.g., headless CMS, structured data, AI-driven content generation), proactively discussing their potential impact with clients and the team.

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