Growth Lead

About the role

Growth Lead Department: Creative Strategy | Performance Creative | Growth Strategy Reports to: Head of Creative Strategy (with dotted line to the Chief Creative Officer) Location: Hybrid, 2 days in office - Central London (Camden Roundhouse) Compensation: £60,000 - £65,000+ Benefits Scheme + 28 Days Paid Holiday + Private Health The Opportunity We're looking for a Growth Lead to become the commercial growth authority within the Creative Strategy department. This role exists because great creative doesn't drive growth in isolation. It operates inside a wider commercial system of offers, customer journeys, customer acquisition, retention, attribution, media buying and experimentation. We're specifically looking for someone with deep DTC and e-commerce experience who understands how modern consumer brands scale and can elevate the commercial capability of the entire department. Hambi Media (ECD) is the creative engine of the Soar Group - the UK's #1 independent Meta agency group. We've put £300M+ of Meta spend through our data warehouse, and our Creative Strategy department is the group's biggest revenue driver - producing performance creative across High Production video, UGC, and Static design for 7-9 figure DTC and e-commerce brands. We manage over £100M in ad spend yearly and operate 13 creative pods. You'll join a six-person Creative Strategy leadership team: the Chief Creative Officer, the Head of Creative Strategy, three Creative Leads, and you. Your remit is unique within that team - you are the bridge between our Growth Strategy function and our Creative Strategy function. The lines between these two departments are blurring fast, and the next evolution of the work demands strategists who think in both languages simultaneously. Our Creative Strategists are some of the most talented creative thinkers in the industry. But to deliver on our strategic ambition - moving the department from executional throughput to the strategic spine of every client relationship - they need to be equipped to connect creative work to advanced performance, distribution, offer, growth strategy, and the wider commercial system in which our creative lives. That's where you come in. What You'll Own Strategic Coaching & Management (Billable, 40%) Embedded coaching and management of 4 Senior Creative Strategists on the strategic work of their biggest accounts Help every Senior CS make the leap from being an exceptional creative strategist to a complete strategist - one who connects creative to offer, distribution, performance, and the wider growth ecosystem Coach the constraint mindset: identifying performance bottlenecks and reverse-engineering the steps required to drive meaningful change Coach intentionally - reverse-engineer your approach from knowing each individual. Ask what does this person need to learn next to step up strategically? before defaulting to advice The Strategic Voice on Growth & Performance Be the primary voice in the Creative Strategy department whenever questions arise that lean heavily on data, growth strategy, performance, or media buying Build the bridge between Creative Strategy and our Growth Strategy team - work with our Senior Growth Strategists to surface what creative needs from growth, and vice versa Help our strategists develop fluency in: offer, distribution, scaling logic, attribution, funnel, persona development from a growth lens, and how creative ladders into wider commercial strategy Risk Mitigation, Audits & Performance Constraint Identification Cross-department audit authority on priority accounts - when performance dips, you go deep, identify the constraint, and work with the pod to reset strategy Run regular creative audits across the department, surface what's working and what isn't from a performance lens, and feed insight into the wider Creative Strategy leadership team Departmental Training & Upskilling (Growth & Performance Focus) Work closely with the Creative Leads to map out the training plan for the department - which sessions, when, who delivers Personally lead every session focused on growth strategy, performance, media buying, offer, distribution, and constraint-based thinking Translate insight from our data warehouse and from the Growth Strategy team into team-wide upskilling The goal: every strategist in the department thinks like a strategist, not just like a creative executor Macro Creative Reports from the 9-Figure Data Warehouse Tap into our data warehouse to produce regular macro creative reports Surface trends, insights, and tactical plays that compound across accounts - what's working at scale, what's emerging, what's broken Feed these into our monthly Creative Strategy momentum sessions, and into the broader leadership team's strategic decisions Cross-Function Systems with the Head of Creative Strategy Work closely with the Head of Creative Strategy to design the systems that ensure Growth Strategy and Creative Strategy functions operate as one Work closely with t

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