Commerce Analyst

Requirements

• Bachelor's degree in Business, Marketing, Communication, or a related field
• Intermediate English
• At least 2 years of experience with Google Ads, Meta, and TikTok; experience with Amazon, Mercado Libre, and Walmart DSP is a plus.
• Experience managing and optimizing campaigns across multiple social media, programmatic, and (preferably) retail media platforms (Amazon, Walmart, Criteo, Google, Meta, etc.).
• Strong drive to understand the commerce landscape and the latest trends in media.
• Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
• Life at WPP Media & Benefits
• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• Please read our Privacy Notice ( https://ww

Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . About EssenceMediacom: A Leading WPP Media Brand EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. Role Summary and Impact Set up campaign parameters (bidding, budgeting) to ensure the client's overall objectives are met. Ensure ongoing compliance with the guidelines and best practices established by WPP Media. Prepare weekly, monthly, and quarterly campaign performance reports. Identify insights and optimization opportunities using historical data and competitive research. Resolve technical issues with media campaign delivery. Understand key performance drivers across various e-commerce platforms and marketplaces. Assist with reconciliation and billing in our internal management tools. Identify insights and optimization opportunities using historical data and competitive research.

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