General Manager - Growth Management - 578

About the role

Paytm Payments Services Limited houses the Paytm payment gateway business which enables thousands of online merchants to offer world class frictionless payment experience to their customers. We are present across large enterprises and startups including well known unicorns alike. We strive to take payments beyond an enabler and an instrument to drive revenue and user growth for our merchants. Online Payment Gateway is Paytm's B2B Business regulated by RBI as it allows only authorized entities to conduct PA PG (Payment Aggregator Payment Gateway) business. This business is responsible for growing the penetration of Paytm's PA PG business in the Indian merchants. Paytm payment gateway enables thousands of online merchants to offer world class frictionless payment experience to their customers. We are present across large enterprises and startups including well known unicorns alike. We strive to take payments beyond an enabler and an instrument to drive revenue and user growth for our merchants. Online Payment Gateway is Paytm's B2B Business regulated by RBI as it allows only authorized entities to conduct PA PG (Payment Aggregator Payment Gateway) business. This team is responsible for growing the penetration of Paytm's PA PG business in the Indian merchants. We are seeking a motivated DGM - Growth Management to join our team and drive performance marketing initiatives for onboarding new merchants to our payment gateway. The ideal candidate will have hands-on experience with tools like CleverTap, Google Analytics, and other digital marketing platforms. This role will focus on executing campaigns, analyzing performance metrics, and optimizing strategies to increase user acquisition and engagement.

Responsibilities

• Assist in the development and execution of performance marketing campaigns
• Utilize marketing tools (e.g., CleverTap) to track and analyze campaign performance
• Collaborate with cross functional teams to identify growth opportunities
• Conduct A/B testing to optimize marketing strategies
• Monitor and report on key performance indicators (KPIs) to assess campaign effectiveness.
• Superpowers that will help you succeed in the role:
• Familiarity with digital marketing channels and performance metrics
• Experience with marketing automation tools and analytics platforms
• Strong analytical skills and attention to detail
• Excellent communication and teamwork abilities

Requirements

• Master's degree in Marketing, Business, or a related field
• 8 to 12 years of related experience preferably in Fintech space
• Why join us:
• A collaborative output driven program that brings cohesiveness across businesses through technology.
• Improve the average revenue per use by increasing the cross-sell opportunities.
• A solid 360 feedbacks from your peer teams on your support of their goals.
• Respect, that is earned, not demanded from your peers and manager.

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