CRM Manager - Lifecycle & Retention (all genders)

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At flaconi, we believe that diversity fuels creativity, innovation and growth. It thrives in all its forms of beauty. Our team is a mosaic of individuals from different backgrounds, cultures and life journeys, all united by a shared passion for beauty. Our commitment is grounded in our core values, particularly #trustinpeople . We hold ourselves accountable for creating an environment where every employee feels honestly valued, heard and empowered to contribute their unique perspectives to foster belonging. flaconi is an equal opportunity employer and welcomes and encourages all qualified candidates from all backgrounds and identities, regardless of ethnicity, race, gender identity, migration background, national origin, disability status, sexual orientation, religion, or age to apply. If you require specific support during the application or interview process - e.g. live captions, more time for the interview or the task in a different format - just let us know so that we can adapt the process accordingly. We will do our best to make this possible. Our Customer Relationship Management team is looking for a CRM Manager (all genders) with a strong focus on app communication to take ownership of planning, executing, analyzing, and optimizing customer journeys. Are you open-minded, proactive, and driven to work independently? Then apply now and become part of the CRM Lifecycle & Retention team! Your Role Campaign Ownership: You execute ad-hoc and automated Push Notifications, In-App, and Inbox messages and manage the full process from planning, creation to send-out within SAP Emarsys to increase engagement, retention, and Customer Lifetime Value. Targeting & Segmentation: You create, manage, and optimize customer segments to ensure highly personalized and relevant communication. Performance Ownership: You are responsible for achieving monthly performance goals for the push notification channel by continuously monitoring and analyzing CRM KPIs, running A/B tests, and proactively implementing optimization measures based on performance developments and business needs. Project Ownership: You lead projects to improve app communication with our customers, including technical enhancements of the current setup and initiatives to further increase personalization levels across CRM mobile channels. Cross-functional Collaboration: You work closely with Commercial, International, and Tech teams in a collaborative and cross-functional environment. Your Profile Experience: 2+ years professional experience in the conception and operational management of CRM App campaigns via SAP Emarsys, Braze or comparable tools. Education: Successfully completed studies, ideally in business administration, marketing or a comparable apprenticeship. Languages: Excellent language skills in both English and German. Skills: Strong communication skills and outstanding organizational and coordination talent. Mindset: Analytical thinking, an affinity for numbers, and a performance-oriented approach combined with a holistic business understanding.

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