Field Marketing Officer

About the role

At M-KOPA, we're focused on digital and financial inclusion across Africa, serving over 3 million "everyday earners" through pay-as-you-go asset financing. Our Mobility division is expanding access to electric motorbikes, helping riders transition to cleaner, more cost-effective transportation solutions.

Responsibilities

• Execute sales strategies and conduct field visits to promote and sell electric motorbikes
• Generate and convert leads through field visits, customer referrals, partner networks, and community engagement
• Provide product demonstrations and guide customers through the sales process
• Build relationships with customers, local communities, leaders, and influencers
• Support marketing campaigns by distributing materials and organizing local events
• Collect market data, customer feedback, and competitor insights
• Prepare regular reports on sales activities and conversion rates
• Stay current on product features and industry trends related to electric motorbikes
• This is an on-site role , you would be working from our offices in Nairobi , partnering with a diverse group of employees from our different markets and locations across Kenya. You will be reporting to the Senior Commercial Manager.
• Expertise
• Diploma or Degree in Sales, Marketing, or related field
• 2+ year of experience in sales, marketing, or related field
• Experience in direct-to-consumer sales, preferably in the automotive industry
• Proficiency with Excel and mobile sales tools
• Proven track record of meeting and exceeding sales targets
• If the above is of interest to you, please apply.
• Why M-KOPA?
• At M-KOPA, we empower our people to own their careers through diverse development programs, coaching partnerships, and on-the-job training. We support individual journeys with family-friendly policies, prioritize well-being, and embrace flexibility.
• Join us in shaping the future of M-KOPA as we grow together. Explore more at m-kopa.com .
• Important Notice
• M-KOPA is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff. Women, minorities, and people with disabilities are strongly encouraged to apply.
• M-KOPA does not collect/charge any money as a pre-employment or post-employment requirement. This means that we never ask for 'recruitment fees', 'processing fees', 'interview fees', or any other kind of money in exchange for offer letters or interviews at any time during the hiring process.
• Applications for this position will be reviewed on a rolling basis. Shortlisting and interviews will take place at any stage during the recruitment process. We reserve the right to close the vacancy early if a suitable candidate is selected before the advertised closing date.
• If your application is successful M-KOPA undertakes pre-employment background checks as part of its recruitment process, these include; criminal records, identification verification, academic qualifications, employment dates and employer references.

Benefits

Additional Information

We are looking for a Field Marketing Officer to drive sales and market penetration for electric motorbikes across Kenya. This is a field-based role where you'll be at the forefront of M-KOPA's E-Mobility revolution, executing sales strategies, generating and converting leads, and building strong relationships with customers and local communities. ''This role offers the opportunity to be part of a startup team within a larger company, bringing a new product division to life. You'll engage directly with customers through field visits, product demonstrations, and community events, while contributing valuable market insights that shape our go-to-market strategy.''

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