Lifecycle Engagement Specialist

Requirements

• Deep, Hands-on HubSpot Expertise: 1-2 years of intensive, everyday experience independently building automated workflows, segmenting lists, managing sequences, and configuring custom properties (Salesforce-only experience is a red flag).
• Practical AI Optimization: Demonstrated experience utilizing AI tools (e.g., Claude, ChatGPT) to scale efficiency-such as generating high-volume copy variations or targeted messaging variations across multiple segments.
• Obsession with Outcomes over Output: A proven track record of measuring campaign success with hard metrics (Open Rates, CTRs, revenue pipeline, CVR) rather than just creative volume.
• Fast-Paced Startup Resilience: Previous experience navigating a fast-paced tech startup or entrepreneurial setup where processes are not always heavily documented.
• Industry Context: Background in B2B SaaS, fintech, professional services, subscription models, or e-commerce with a heavy CRM motion.
• Experience with BigQuery/SQL, Tableau, or utilizing AI for visual and video content creation would be a bonus
• About the Interview Process
• The successful candidate will participate in the below interview stages.
• It might seem like a lot - but fear not - we come prepared! We anticipate the process to last no more than 3 weeks from start to finish depending on your availability.
• Whether the interviews are held over video call or in person will depend on your location and the role.
• One Way Video Interview/ TA screen call
• A one way video interview or a quick call with our Talent Acquisition team
• Technical Interview
• A ~60 to 90 minute Interview with the hiring team
• Soft skills interview
• A ~45- 60 minute Interview with our CRO
• References checks & Offer
• We will request two professional references from our shortlisted finalists. These should be from previous managers or senior leaders you have worked closely with, ideally from your most recent roles.
• Please note, references are a big part of our hiring process here at Sleek and are not indicative of receiving an offer with us.
• +++++
• Requirement for background screening
• Please be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role.
• This may include using external vendors to verify the below:
• Your education
• Any criminal history
• Any political exposure
• Any bankruptcy or adverse credit history
• We will ask for your consent before conducting these checks. Depending on your role at Sleek, an adverse result on one of these checks may prohibit you from passing probation.
• By submitting a job application, you confirm that you have read and agree to our Data Privacy Statement for Candidates, found at sleek.com.

Additional Information

We are looking for a Lifecycle Engagement Specialist who is excited about the below Mission and Outcomes. Mission: Drive growth in new customer acquisition and customer retention by owning the segmentation, content, and engagement strategy across the customer lifecycle - turning Sleek's existing traffic and customer base into measurable conversion and renewal outcomes. We are looking for a customer-focused, highly analytical, and data-driven CRM marketer to join our 3-person CRM team and contribute directly to Sleek's growth! Outcomes: Boost Lead Conversion: Drive an incremental +15% increase on the conversion rate of nurtured leads. Expand Upsell Pipeline: Generate $500k of qualified upsell deal pipeline for the Customer Success team. Secure Customer Retention: Reduce unresponsive clients at the time of renewal by 30% while maintaining or exceeding global baselines (42% Open Rate and 5% CTR). Advanced Lifecycle Segmentation: Build and go live with clear persona segmentation logic in HubSpot covering both pre-customer and post-customer journey stages, complete with Next Best Action mapping. Establish Scalable Experimentation: Fully document and deploy a "test-optimize-deploy" framework as the default team operating mode, backed by trackable dashboards and performance cadences. To do this, you will have a minimum of 3 to 7 years of experience as a CRM or Lifecycle Specialist, in a role carrying conversion, retention, or engagement targets with cross-functional and customer-facing collaboration abilities, and you will be located in Singapore, the Philippines, or India .

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