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Founding Marketing Manager

External
office-hours logoOffice-hours · San Francisco
Full-timeRemote1mo ago
ComplianceLeadershipMove
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About the role

Office Hours is an on-demand expert network that connects leading organizations with trusted experts across various knowledge domains. Experts earn income by sharing their knowledge through advisory work, projects, and AI model training. Our platform handles the complexities behind the scenes-screening, compliance, scheduling, and payments-so knowledge sharing stays focused on meaningful insights and real impact. We're a hyper-growth and profitable company, quickly expanding our expert network, launching new offices, and new products. We are headquartered in San Francisco, with offices in Brooklyn and Bangalore. Our customers include the fastest-growing digital health companies, technology companies, institutional investment firms, consulting firms, and AI Labs. We are backed by top marketplace investors and operators of companies like DoorDash, Airbnb, and Affirm. What we believe Human knowledge is the world's most valuable asset. And yet, despite being more interconnected than ever, most knowledge still remains stuck in our heads, inaccessible and underutilized. Our vision is to make human knowledge easily accessible and infinitely scalable by building tools for the new age knowledge economy.

Responsibilities

  • You'll be our founding marketing hire owning the mission of establishing Office Hours as the best place on the internet for subject matter experts to share their knowledge. Your work will shape how the market perceives us, driving awareness, trust, and demand across both sides of our network.
  • Your mandates:
  • Positioning and product marketing
  • Define ICPs and develop segment-specific messaging and targeting strategy across frontier AI labs, corporate healthcare, investors, enterprises, and consulting firms (channels, activities, surfaces).
  • Amplify and maintain the core narrative and the "why Office Hours, why now" story across every external touchpoint.
  • Company website refresh: Extend positioning into in-platform copy and product surfaces where positioning shows up on our platform.
  • Asset development
  • Develop foundational, lower-frequency assets with longer shelf life: master sales deck, standard one-pagers, pricing collateral, website copy, category overview docs.
  • Refreshed quarterly or semi-annually. These should look and read like a category leader.
  • Field marketing and events
  • Own our Hard Problems in Clinical AI dinners and similar owned formats, plus expansion into branded events and third-party conferences.
  • Curation, invitations, day-of execution, and dinner participation.
  • Run the post-event motion: notes, intros, follow-ups, next-touch. Every event produces warm pipeline and named follow-ups.
  • Content engine
  • Build and drive the content machine: case studies, benchmark write-ups, white papers, researcher newsletter, weekly CEO LinkedIn, and more.
  • Turn internal IP (expert calls, benchmarks, dinner takeaways, frameworks) into shareable artifacts.
  • Give enterprise buyers air cover to champion us internally.
  • What you bring
  • 5-7 years of experience in marketing, content, consulting or another marketing or operator role. Ideal if you have first marketing hire or early marketing experience at an early stage company.
  • A scrappy operator mindset: comfortable owning strategy and execution, juggling multiple work streams on tight timelines, executing as an IC, and making things happen without a large team or budget
  • A strong writer who can shift between voices and translate complex ideas into clear, compelling narratives
  • Comfortable operating without a playbook and building things from scratch
  • A bias toward action and shipping
  • AI-fluent and actively leveraging tools to move faster without sacrificing quality
  • What success looks like in your first 6-12 months
  • Office Hours is recognizably the leader for clinical AI evaluation in the researcher community we sell to. Inbound from named target researchers becomes a meaningful share of pipeline.
  • Positioning is set. A working positioning doc (who we are, who we serve, what we sell, why we win) is shipped early and pulls through into all major marketing communications and artifacts.
  • The content engine is running on cadence. Weekly CEO LinkedIn, a monthly researcher newsletter on a growing list, and at least one substantive long-form artifact (OncBench methodology, evaluation framework, or POV essay) live on the site and are circulating.
  • Marketing-sourced and marketing-influenced pipeline is a tracked, growing share of total BD pipeline.
  • The Hard Problems dinner franchise is a coveted invite in clinical AI: high-quality attendees, repeat asks, expansion into adjacent branded formats, and quantifiable post-event pipeline.
  • A defensible plan and budget for the next stage of the marketing function, including the first hires and where to specialize.
  • Why join us
  • Shape the voice, identity, and growth of a breakout company as our founding marketing hire
  • Report directly to company leadership and collaborate closely with the CEO
  • Operate with

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