Digital Marketing Manager (Integrated Campaigns)

Responsibilities

• You'll join a team that's ahead of most organizations when it comes to AI adoption. You'll use Claude and other AI tools daily to streamline content creation and campaign ideation. You'll have the chance to shape how a well-established brand in hospitality expands its reach.
• Where you will have impact
• Own the digital campaign calendar for Chains & Groups. You'll manage the full execution calendar for the Direct Plan segment, ensuring campaigns launch on time and coordinate across channels. This is the core of the role-taking strategic direction and making it live.
• Drive measurable business outcomes, not vanity metrics. You'll dig into pipeline numbers, conversion rates, and closed-won revenue. You'll understand what's actually driving business results versus what just looks good on a dashboard, and you'll optimize based on real performance data.
• Build and launch campaigns in marketing automation and CMS platforms. You'll go hands-on in HubSpot to set up email workflows, landing pages, and lead capture. You'll also work in CMS platforms like WordPress or Storyblok to push campaigns live on the backend, not just hand off requirements.
• Understand the global hotel marketer audience inside and out. You'll own the strategy for who we should target, how messaging should differ across regions, and which segments are eligible for which products. This deep audience knowledge directly shapes campaign strategy and targeting decisions.
• Explore and implement AI-powered campaign workflows. You'll use Claude, Clay, and other AI tools to personalize campaigns at scale, generate ideas, and streamline content creation. You'll help the team move from manual processes to AI-assisted efficiency.
• About our team
• Lighthouse Marketing is a global team of creative thinkers who blend the art and science of marketing to amplify the brand, drive revenue, and deliver great marketing experiences. We work acr

Additional Information

Our Mission: Why Lighthouse? At Lighthouse, we're on a mission to revolutionize commercial strategy as hospitality's most powerful AI platform. We take the world's largest hotel data network and transform it into real-time intelligence that drives action. We don't just deliver insights; we empower businesses to make decisions that move revenue. With $370M in Series C funding and over $100M in ARR, we are scaling at lightspeed. Our 850+ teammates across 35 countries aren't just building software-they are leveraging cutting-edge AI to help hoteliers be the first to act. Tens of thousands of hotels across 185 countries trust Lighthouse to execute their commercial strategy, including every one of the top 15 global chains and thousands of independent hotels that consistently outperform their markets. With Lighthouse AI, the intelligence gets deeper. Decisions get smarter. Actions get faster. We help hoteliers be first to act. Lighthouse Values: Our guiding light We are Lumineers . Our shared values keep us on a collaborative path fostering a cultural and customer centric environment Pursuit of greatness : We're innovators who care deeply about our customers' success. Our team brings their best work, stays curious, and delivers excellence through attention to detail Meaningful work matters : We make every moment count by knowing what to deliver, why it matters, and how it drives Lighthouse forward Elevate each other : We don't just work together - we grow together. What unites us is understanding each other as people and working toward shared goals We're more than just a workplace - we're a community. Collaborative, fun, and deeply committed, we work hard together to revolutionize the hospitality sector. Are you ready to join us and shine brighter in the industry's most exciting rocket-ship? 🚀 Job Details 💼 Marketing 📍 Ghent, Belgium 🕜 Full-Time / Hybrid

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