Intern - Marketing & Communication (Planning & Research)

Responsibilities

• Market Research & Segmentation: Learn and apply fundamental market research principles, including qualitative and quantitative methodologies. Gain experience in understanding and utilizing customer segmentation models, and explore the role of AI in segmentation activation.
• Research Methodology: Assist in setting up primary research methodologies, developing discussion guides/questionnaires, and determining sample sizes. This includes hands-on experience in programming and launching mock surveys.
• Data Analysis & Reporting: Participate in data processing and analysis for primary research, learning skills such as cross-tabulation and coding. Contribute to the development of research reports, including data visualization and presentation of findings.
• Learning Activation: Apply knowledge gained from earlier weeks of the internship to execute 1-2 research projects with guidance. This involves preparing and presenting research findings.
• Research Skills: Develop a strong understanding of both primary and secondary research. This includes conducting desktop research and learning how to leverage AI tools for efficient research processes.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• About Hong Leong Bank
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