Senior Product Marketing Manager

Responsibilities

• Own product marketing for top priority features from positioning and messaging through packaging, launch, and early commercialization.
• Shape new solutions with Product, using market research, customer feedback, and experiment readouts to clarify ICP, use cases, problem statements, and success criteria.
• Define and refine packaging and offers (tiers, bundles, add-ons, and early pricing hypotheses) for add-on products in collaboration with Product, Pricing, Revenue, and other teams.
• Build focused GTM plans and enablement, from messaging frameworks and pitch narratives to sales tools and customer-facing collateral, that make it easy for field and partner teams to position and sell.
• Run and iterate GTM programs (campaigns, plays, content, and partner motions) to drive awareness, adoption, and advocacy, and bring back insights that influence roadmap, packaging, and future GTM.
• Additional projects and responsibilities as business needs require

Requirements

• 5+ years of experience in SaaS Product Marketing, with meaningful experience launching new products or offers and/or serving small and mid-sized businesses.
• Proven experience partnering with Product to take features and offerings from concept to launch, including problem validation, targeting, and early packaging hypotheses.
• Flexible, follow the opportunity attitude towards juggling priorities
• Exceptional positioning, messaging, and content development skills, with a track record of communicating complex value (integrations, workflows, AI features, multi-party solutions) in clear, compelling language.
• Strong cross-functional collaboration and organizational skills, with the ability to act as the GTM "driver" for launches-managing multiple initiatives, aligning stakeholders, and bringing structure to complex efforts.
• Data-informed, experiment-oriented mindset, using qualitative and quantitative insights to test, learn, and iterate messaging, packaging, and programs, and to demonstrate impact on awareness, adoption, and revenue.
• AI-driven capabilities and experience working with the latest technology, building new agents, advocating for early adoption and testing of automation where applicable (keeping human centered decision making and creativity in mind)
• Applicants must be legally eligible to work in Canada as of the start date chosen by the Company. We are unable to support sponsorship at this time.
• For purposes of processing or administering your employment relationship, personal information t

Benefits

Additional Information

Our mission at Greenhouse is to make hiring work for everyone - so we go to great lengths to hire great people because we believe that they're the foundation of our success. At Greenhouse, you'll join a team that collaborates purposefully, fosters inclusivity, and communicates with transparency and accountability so we can achieve our mission. Join us to do the best work of your career, solving meaningful problems with remarkable teams. Greenhouse is looking for a Senior Product Marketing Manager to drive product input and go-to-market strategy for our core platform. This role will deeply understand the voice of the customer and increase customer lifetime value. You'll ensure we have crisp narratives, compelling offers, and repeatable motions that help customers understand the value of our newest solutions and "better together" partner stories. You'll work closely with Product, Marketing, Sales, Customer Success, and channel/partner teams to shape new offerings, define how they show up in the market, and build the GTM muscle that turns early traction into scalable growth. This is a strategic and hands-on role, with a mix of upstream product work, launch execution, and ongoing iteration to support GTM campaigns. Who will love this job A full stack PMM - You love evolving existing and developing new products from idea to market, creating a compelling story, packaging, and driving the GTM from start to finish. A strong and independent executor - You thrive on owning all aspects of GTM success for your product domain, owning and driving, and working closely with Product to develop out ideas. A cross-functional connector & influencer - You thrive on partnering with Product, Sales, and Marketing, and can rally diverse stakeholders around clear narratives and plans. A sharp storyteller - You're excellent at turning complex concepts (integrations, AI workflows, multi-party solutions) into simple, concrete stories that resonate with customers, the field, and partners. An AI adopter and advocate - You're using the latest technologies to automate workflows, save time, and spend the creative human needed energy where it matters most.

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