Paid Media Manager - UK

About the role

Role: Paid Media Manager Reports to: Growth Marketing Manager Team: Marketing Location: Remote working (UK based). We are currently a remote-first organisation, but hybrid working may be an option in the future. Salary: up to £45,000 depending on experience, plus equity and benefits Hours: Full-Time Please note All communication regarding your application should go through the official application channels or our company careers page. Contacting Vestd employees via email, personal social media, or other informal routes is not appropriate. We also have a zero-tolerance approach to any form of harassment or abuse directed at our team. Candidates who do not respect these boundaries may be disqualified from the recruitment process and, in serious cases, barred from applying in future. About this role Vestd is looking for an experienced Paid Media Manager to help us build on a strong paid acquisition foundation. Google Ads and LinkedIn Ads are core channels for us today, so we need someone with deep hands-on expertise in both platforms. You should be confident managing, optimising and improving paid campaigns day to day, from account structure and audience targeting to bidding, creative testing, reporting and performance analysis. But we are not looking for someone who only thinks in terms of existing channels. The right person will be a paid media specialist with an expansive, commercially curious mindset. You will know how to optimise what is already working, while constantly asking where else we could find qualified demand. That might mean testing new digital channels, sponsorships, partnerships, newsletters, industry publications, communities, events or other routes to market. You will work closely with our Growth Marketing Manager and wider Marketing team to improve acquisition performance across Vestd's business units, each with distinct audiences, messaging and commercial goals. You will also collaborate with Sales, Product, RevOps, Finance and the CRO team to improve targeting, conversion, attribution and ROI. In short, we are looking for someone who can say: "I know Google and LinkedIn inside out. I can spot wasted spend quickly and improve performance. But I am also the person asking whether we are missing opportunities in newsletters, sponsorships, communities, YouTube, Reddit, partnerships, events or industry channels." About Vestd Vestd is a leading sharetech platform for equity management - shares schemes, fund raising, company secretarial and much more. Our regulated platform makes light work of all of the most popular and tax-efficient share scheme types, empowering businesses to attract and retain their talent. Our powerful software also helps investors, and founders seeking investment. Vestd was founded by Ifty Nasir, who lives and breathes our mission. Vestd's big moonshot aim is to see one billion people worldwide invested in the companies they work hard to grow by 2030. We are all about inclusion and fairness for our customers and our team. Vestd is also a B Corp-certified company, which means we're committed to balancing profit with purpose. We care about our people, our customers, and the wider world - and we hold ourselves to the highest social and environmental standards. If you'd like to learn more about Vestd, check out this short video from our founder, Ifty. The role What success looks like in year one Google and LinkedIn campaigns are well structured, actively optimised and improving quarter on quarter. Paid media is contributing clearly to qualified pipeline, and budget is allocated based on evidence and commercial impact. New acquisition channels are being tested in a structured way, with documented learnings. The wider team has better visibility of what is working, what is not, and where to invest next. Vestd is less reliant on a narrow set of acquisition channels than it was when you joined. What you'll own Paid media strategy and optimisation: managing and improving Google Ads and LinkedIn Ads across multiple business units, owning campaign structure, targeting, bidding, creative testing and ongoing performance improvement. Channel development and experimentation: identifying and testing new acquisition channels beyond Google and LinkedIn, designing structured experiments and making evidence-based recommendations on where Vestd should invest. Cross-functional collaboration: working closely with Sales, Product, RevOps, Finance and the CRO team to improve targeting, conversion and attribution; briefing creative partners and supporting ABM activity. Reporting and attribution: connecting paid media activity to commercial outcomes, maintaining clear account structures, and managing relationships with relevant partners, agencies and tools. Learning and innovation: staying close to platform changes and industry trends, using AI and automation to improve efficiency, and sharing knowledge with the broader Marketing team. What we're looking for Essential elements of this role Significant

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Vestd? Share your experience