Product Marketing Manager - Senior Manager - EDC

About the role

We are looking for a product marketing professional to drive positioning, adoption, and growth of Paytm's EDC offerings across merchant segments.

Responsibilities

• Define product positioning, messaging, and go-to-market strategy for EDC products.
• Work closely with product teams to translate features into clear merchant value propositions.
• Drive launches, campaigns, and adoption strategies for new features and products.
• Partner with sales and distribution teams to enable effective product storytelling
• Use data and customer insights to refine messaging and improve conversion funnels.
• Conduct market research and competitive analysis to identify differentiation opportunities.
• Ideal Candidate Profile
• 4-5 years of experience in product marketing (fintech / SaaS / payments preferred).
• Strong ability to simplify complex products into clear, compelling narratives.
• Experience working with cross-functional teams (product, sales, analytics)
• Data-driven mindset with strong execution capability
• Strong communication and stakeholder management skills.
• Why join us

Additional Information

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

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