Director, Integrated Media

About the role

Sono Bello is America's top cosmetic surgery specialist, with 150+ board-certified surgeons who have performed over 300,000 laser liposuction and body contouring procedures. A career at Sono Bello means being part of a dynamic and high-energy work environment where every team member can make a difference. We love what we do, and it shows! We believe everyone deserves to have their best body today and pursue their best life now. The Director, Integrated Media is a senior leadership role responsible for how Sono Bello plans, executes, and measures a $100MM+ media investment across the full funnel. This is a media strategy and performance role - not a creative role. A peer Director, Brand Communications owns the creative strategy and messaging; this role owns how that creative is planned, bought, and measured to drive business outcomes. This is not a coordination role. It requires a leader who is close to the work, opinionated about strategy, and capable of driving accountability across agency partners and internal teams alike. We have significant media investment, strong agency partnerships, and sophisticated analytical infrastructure. We are looking for someone with the experience and business acumen to elevate all of it: how we think about channel strategy and budget allocation, how we build and maintain measurement frameworks, and how we translate performance data into sharper decisions. You will work closely with senior marketing leadership and serve as the accountable owner of media performance - from strategy through execution to post-campaign analysis. ESSENTIAL DUTIES AND RESPONSIBILITIES: Media Strategy & Planning Own the full-funnel media strategy across brand and performance channels. Translate commercial goals into channel strategy, audience approach, and budget allocation tied to measurable outcomes. Make the decisions about where $100MM+ goes and why - and be prepared to defend them with data. Campaign Execution & Performance Oversight Stay close to how campaigns are built and run. Review account structures, validate tracking, and hold a high bar for executional quality across every channel. When performance shifts, you are close enough to the work to diagnose it quickly and act. Own the numbers in a way that the creative team does not - ROAS, CPL, attribution, and what they mean for the business. Media Agency Leadership Lead media agencies with clear direction, defined goals, and consistent accountability. You write the briefs, monitor the output, and know how to push partners to do their best work rather than simply managing the relationship. This is distinct from creative agency oversight - you are managing for performance and efficiency, not creative quality. Measurement & Analytics Infrastructure Build and maintain the reporting and tracking infrastructure that makes performance visible and actionable. Set KPIs upfront, monitor results in flight, and lead post-campaign analysis that drives real changes to future planning. Comfortable with GA4, attribution modeling, and connecting media data to business outcomes. This is a core competency for this role, not a nice-to-have. Cross-functional Collaboration Work closely with the Brand Communications team to ensure media strategy and creative are aligned from the start - the best media plan is built around the creative, not retrofitted to it. Communicate performance clearly to senior stakeholders, translating data into business language without losing the nuance.

Requirements

• 10-15+ years in integrated or performance & brand media - agency-side, in-house, or a combination of both
• Proven experience managing large media budgets ($50MM+) with direct accountability for performance outcomes
• Proven experience managing media agencies: setting direction, holding accountability, and driving results through partners
• Hands-on expertise across video, paid search, paid social, display, and programmatic
• Technical fluency in Google Ads, Meta Ads Manager, Google Tag Manager, and conversion tracking
• Strong analytical instincts with experience in GA4, attribution modeling, and translating performance data into clear business insights for senior audiences
• Experience in lead generation or direct-response marketing; healthcare or consumer services a plus
• A collaborative working style with the confidence to drive execution and the judgment to know when to escal

Benefits

Additional Information

Sono Bello is America's top cosmetic surgery specialist, with 185+ board-certified surgeons who have performed over 300,000 laser liposuction and body contouring procedures. A career at Sono Bello means being part of a dynamic and high-energy work environment where every team member can make a difference. We love what we do, and it shows! We believe everyone deserves to have their best body today and pursue their best life now. This position is currently fully remote for candidates based in the Chicago, IL area, with the possibility of transitioning to a hybrid work model.

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