Marketing, Communication & Client Director, SEAO

Responsibilities

• Brand and Categories Strategy:
• Develop and implement a comprehensive marketing and communication strategy aligned with Piaget's global brand guidelines and the specific needs of the SEAO market.
• Ensure brand consistency across all marketing and communication channels.
• Collaborate with the product and merchandising teams to develop marketing plans for new and existing product categories.
• Go-to-Marketing and Integrated Marketing Campaigns:
• Oversee the planning, execution, and analysis of integrated marketing campaigns across all channels, including digital, print, events, and retail.
• Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve maximum ROI.
• Develop and maintain strong relationships with key media outlets and influencers in the SEAO region to enhance brand visibility and reputation (Public Relations & Media Relations).
• Collaborate with the sales team to develop and execute effective trade marketing programs that drive sales and market share.
• Oversee the development and execution of digital marketing strategies, including social media, search engine optimization (SEO), and online advertising.
• Oversee the planning and execution of high-profile events to engage clients and promote the Piaget brand (Event Management).
• Direct and oversee all Marketing functions (Product Marketing, Creative Content, Media, Social, PR, Events, External relations, Market and brand intelligence) towards common vision and in daily operations.
• Define and manage the A&P budget and performance metrics to dynamically optimize resources and make informed decisions.
• Team Management:
• Build performing teams, fostering an inclusive work environment to develop talents
• Foster a culture of excellence and togetherness-shared purpose, which fosters high levels of cross-functional/cross-departments engagement and collaboration.
• Be an internal and external ambassador of the Maison and its values.
• The exceptional skills we are looking for:
• At least 15 years experience with a solid background in the Marketing function
• Ideal product/category experience: watches & jewelry (if not: cosmetics, luxury F&B and fashion preferred)
• Team player, with engaging leadership and inspiring attitude
• Entrepreneurial spirit, hands-on, and able to think out of the box
• High standards of excellence and strong project management
• Solid executive presence
• SCOPE
• Geographical Area: Southeast Asia & Oceania
• Team Management: Direct management of 4 team members
• Still wondering why you should apply? Your daily activities will be interesting, challenging and diverse
• You will be able to see and feel the impact of your actions
• No day will be like another!

Benefits

Additional Information

Since 1874, Piaget has been committed to bringing the spirit of Luxury to life thanks to a constant quest for creativity, an unlimited innovation and a respect for excellence. All this being possible thanks to a fully integrated Manufacture mastering watchmaking and high jewelry know-how. Piaget excels in everything that is rare, precious and exceptional. Always do better than necessary: the Piaget founder's motto still remains the guiding principle for all our colleagues across the world who, every day, make Piaget grow with passion. Position Summary: Responsible for building marketing, client & communication strategies of Piaget in SEAO region supporting business objectives as well as long-term brand building Overseeing 5 key Client Engagement touchpoints: Communication (media & PR), Events, Visual Merchandising, Client & Ebusiness. Key missions includes: developing Marketing campaigns leveraging competitive analysis & market intelligence, maximising communications investments with a specific focus on digital channels, developing client experiences to drive recruitment and retention, accelerating ecommerce, strengthening product strategic development, while ensuring close monitoring of A&P budgets.

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