Brand Manager, Oncology (Hematologic cancer)

Responsibilities

• Lead end-to-end execution of marketing initiatives (promotional materials, digital content, campaigns)
• Plan and execute MR training programs aligned with brand strategy
• Drive development and approval of marketing materials in collaboration with Medical, Compliance, and Legal
• Monitor campaign performance and optimize based on data and insights
• Collaborate with Sales for effective rollout and incorporate field feedback
• Coordinate cross-functional stakeholders to ensure smooth and compliant execution
• Support implementation of brand strategy defined by Marketing Director and Brand Manager
• Leverage digital tools, data, and technology to enhance execution quality, optimize marketing activities, and drive continuous improvement
• Ensure all marketing activities are executed in full compliance with internal governance, policies, and regulatory requirements, maintaining high standards of quality and risk management
• ※職務内容および勤務地の変更範囲は会社の定めるところとする。
• 必要な条件 Basic Qualification
• 3-6 years experience in pharma marketing or related roles
• Strong execution and project management skills
• Ability to work independently
• Cross-functional collaboration experience
• 望ましい条件 Preferred Qualification
• Experience in oncology or specialty care
• Experience in launch or brand environment
• Analytical capability (performance tracking/data analysis)
• Why GSK?
• Uniting science, technology and talent to get ahead of disease together.
• Important notice to Employment businesses/ Agencies

Benefits

Additional Information

Role Purpose: To strengthen execution capability within the brand team and ensure high-quality and timely delivery of key marketing initiatives.

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Company Intel

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