Regional Sales Director, East

About the role

Planera is a fast-growing software startup revolutionizing construction planning and scheduling. We are disrupting an industry that has seen little innovation in decades, and the opportunity for change - and upside - is big. Our culture is dynamic, smart, and spirited, and we are committed to solving critical problems for general contractors and project owners. Join us and help to grow a company that will change how the world is built. Position Overview: We are seeking a Director of Sales, Eastern US , to lead and scale our high-performing team of Account Executives. This is a mission-critical, pure people-management role designed for a leader who thrives on coaching, deal inspection, and regional performance. As the first leadership split in our growing sales organization, you will play a pivotal role in shortening ramp times for new hires, raising the ceiling of the sales team, and partnering to win strategic deals. Reporting directly to the Head of Sales, you should be based in an East Coast hub (such as NYC, Boston, Atlanta, or DC) and bring deep, non-negotiable experience in the Construction Tech (ConTech) space.

Responsibilities

• Elite Coaching: Provide coaching through 1:1s, ride-alongs, and deal reviews to develop a mixed-skillset team ranging from ramping reps to seasoned veterans.
• Pipeline Engine: Drive a relentless focus on pipeline creation across the entire Eastern region to ensure consistent growth and regional target achievement.
• Strategic Deal Partnership: Partner directly with AEs on complex, strategic deals (ACVs of $50K to $500K+) to navigate multiple stakeholders and increase win rates.
• Force-Multiplier Enablement: Act as a key contributor to sales enablement and training muscle for the broader organization, filling a key role in our current structure.
• Process Discipline: Maintain a tight, repeatable inspection cadence and ensure rigorous CRM hygiene without being "methodology-bound".
• "In the Trenches" Leadership: Travel as needed to get onsite with customers and reps, demonstrating a hands-on leadership style rather than managing from a desk.
• Cross-Functional Collaboration: Build strong working relationships with Marketing, Customer Success, and Solutions Engineering to deliver seamless customer outcomes.

Requirements

• ConTech Expertise: Required experience in Construction, AEC, or a directly adjacent vertical; we are looking for a leader who understands the specific workflows of our industry.
• Management Tenure: Proven experience running a team of 5 or more AEs as a first-line manager in B2B SaaS, ideally with 3+ years at the Director level.
• Builder DNA: A track record of scaling a sales team or region from "A to B" and doing what it takes to get the job done.
• Value Selling Mastery: Recent experience personally running and coaching complex, value-based sales cycles with 3- to 6-month durations.
• Startup-to-Scale Experience: Ideally, you have navigated the journey from a scrappy startup through a significant scaling chapter or acquisition.
• High Agency & Ownership: A solution-oriented mindset with the ability to "figure things out" and own outcomes without waiting for instruction.
• Recruiting Magnet: A strong professional network of A-players who would follow you to a growing organization.
• Communication & Presence: Exceptional executive presence, capable of holding your own with C-level customers and internal executive teams.
• Why Join Us:
• Impact: Be at the forefront of transforming a $12.1 trillion industry. Make a meaningful impact on how the world builds.
• Culture: Join a smart, spirited team dedicated to innovation and excellence.
• Growth: Opportunity for professional growth and career advancement in a fast-paced start-up environment.
• Benefits: Competitive salary, stock options, benefits package, and a dynamic work environment.

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