Catering Sales Manager, Tampa Bay
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About the role
The Catering Sales Manager reports directly to the Chief Operating Officer and is responsible for working in partnership with Restaurant Catering Leads to drive market catering sales from Fort Lauderdale to Miami and everywhere in between. The CSM is responsible for sourcing leads, developing, and maintaining client relationships, and securing catering sales for the South Florida Market. Naked Farmer is built on a mission to build a better food system for all by connecting farmers to community. We build seasonal recipes based on what's growing in our region and know farmers on a first-name basis. We wore born in the global pandemic, pivoting the entire company to get fresh food from farm to door at a time when real food was flying off the shelves at the grocery store. Since then, we've built a culture of resilience, and transparency through our open book management, profit-sharing plans, and dedication to telling the story behind the farmers who grow our local food supply. Our mission is to build a better food system for everyone by becoming 100% locally-sourced. We're entering a period of expansion, as we open in new cities and use the platform we've built for more transparency around sourcing, cooking, and investing in more regional food supply for farmers, communities and chefs. We presently operate 5 restaurants in Tampa + Miami and are working on opening 6 additional units across Florida in the next 18 months. And did we mention free Naked Farmer for all employees? We recommend the sweet potatoes. Come build the future of food with us.
Responsibilities
- Reports to the Chief Operating Officer to define market sales strategy and develop tactical plans to achieve quarterly sales targets.
- Drives Catering Sales business performance by daily prospecting via phone, canvassing, and conducting on-site client tastings.
- Develop and grow relationships with key accounts to maximize sales potential and frequency.
- Works closely with Catering Leads and Chef Operators to support sales strategies and effectively execute tactics that grow Catering sales locally.
- Contact lapsed customers to understand how their catering needs have changed and build relationships to drive future catering sales.
- Provide regular sales updates to your operations team to foster a competitive environment and reward excellence.
- Participate in local events, activations and various networking opportunities to ensure highest ROI.
- The Qualifications:
- Bachelor's degree in Business Administration, Hospitality Management, or other relevant major preferred. Equivalent relevant work experience may be accepted in lieu of degree.
- 3-5 years sales experience required; business-to-business sales with a consultative selling approach preferred.
- Track record of consistently reaching or exceeding sales goals.
- Sales experience in a catering and/or restaurant environment strongly desired.
- Strong cold calling and sales presentation skills, and ability to turn leads into sales.
- Professional presence, ability to adapt message and approach to the audience, and ability to relate to a wide variety of people and tailor communication accordingly.
- Strong written and verbal communication skills.
- Self-starter with the ability to work autonomously.
- Ability to overcome objections and handle challenges with a consistent and professional presence.
- Experienced selling to a wide cross section of channels (i.e. corporate, medical, athletics, education, retail, etc.) with a focus on B2B sales.
- Strong knowledge of local/regional corporate sales opportunities and experience at successfully targeting key decision makers.
- Proficient with using and maximizing Salesforce Customer Relationship Management (CRM) software.
- Proficient in Spanish language preferred but not required.
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