Head of ASEAN Business Division / Regional Director

About the role

Reporting directly to senior leadership, you will be responsible for defining and executing the company's ASEAN growth strategy while strengthening the Singapore headquarters' regional management capabilities. You will oversee commercial performance across multiple ASEAN markets, manage key distributor relationships, and take ownership of regional revenue and profitability objectives. As the business expands, you will also play a critical role in building the organisation itself-helping to design team structures, hire talent, and establish the operational framework required to support long-term growth.

Responsibilities

• Develop and execute the ASEAN business strategy across key markets including Singapore, Thailand, Malaysia, and other regional territories
• Lead distributor management initiatives, including performance management, relationship development, and market expansion activities
• Assume ownership of regional P&L performance, driving both revenue growth and profitability
• Identify and evaluate new market opportunities, partnerships, and growth initiatives
• Work closely with headquarters and senior stakeholders to align regional execution with broader corporate objectives
• Build and develop the ASEAN organisation, including team design, recruitment, and leadership development
• Establish scalable operating processes and governance frameworks to support future growth

Requirements

• Essential Requirements
• At least 10 years of experience in business development, sales leadership, or distributor management within ASEAN markets
• Demonstrated experience managing regional P&L responsibility
• Proven track record of driving revenue growth across multiple Southeast Asian markets
• Business-level proficiency in Japanese and English is required, as the role involves regular communication with Japan headquarters, preparation and review of business documentation, and engagement with stakeholders across ASEAN markets
• Ability to work in Singapore and undertake regional travel as required
• Preferred Experience
• Experience within beauty, cosmetics, healthcare, or consumer-related industries
• Experience working in cross-border environments involving stakeholders across Asia
• Exposure to IPO preparation, corporate transformation, or business scaling initiatives
• Why Consider This Opportunity?
• Newly created leadership position with significant influence on regional strategy
• Opportunity to shape and build an ASEAN platform rather than inherit a mature structure
• Direct exposure to senior management and headquarters leadership
• High degree of autonomy and decision-making responsibility
• Clear ownership of commercial outcomes and regional growth initiatives

Additional Information

📍 Singapore 💰 SGD 180,000 - 240,000 + Performance Bonus Build the Next Chapter of ASEAN Growth Some leadership roles inherit a business. Others are given the opportunity to build one. We are representing a Singapore-based company that is entering the next phase of its ASEAN expansion journey. As the business continues to strengthen its regional presence, a newly created leadership position has been established to drive commercial growth, expand regional partnerships, and build a scalable ASEAN platform. This is an opportunity for a commercially minded leader who has spent their career developing markets, managing distributor networks, and delivering growth across Southeast Asia. The successful candidate will not simply manage an existing operation-they will help shape the future direction of the ASEAN business.

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