Senior Manager, PR & Influencer

Responsibilities

• PR & Earned Media
• Own the earned media strategy for Prose, driving consistent, high-quality coverage across beauty, wellness, lifestyle, and business press
• Manage the day-to-day relationship with PR agency, including strategy alignment, execution, performance management, and budget oversight
• Support media relations in partnership with the agency where needed, e.g. trade outreach, etc.
• Develop and maintain relationships with key journalists, editors, and media contacts across target verticals
• Oversee spokesperson preparation, including talking points, interview prep, and executive visibility programming
• Oversee thought leadership strategy for Prose leadership across earned channels
• Oversee the awards and industry recognition calendar, identifying and submitting for relevant opportunities
• Lead internal crisis communications: serve as the first point of contact for reputation issues, develop reactive statements and holding positions, and coordinate cross-functional response across PR, Social, Community, CX and Legal
• Monitor the media and cultural landscape for emerging risks, opportunities, and brand-relevant moments
• Influencer
• Own Prose's influencer strategy, with a focus on performance and organic micro and mid-tier creators whose audiences and values authentically align with the brand
• Build and manage a curated creator network, developing scalable processes for identification, outreach, onboarding, and relationship management
• Brief, manage, and evaluate influencer content ensuring quality, authenticity, and brand alignment
• Develop clear performance criteria and leverage tools including CreatorIQ and Nectar Social to track, analyze, and report on influencer program effectiveness
• Partner with Growth to identify high-performing influencer content for amplification through paid channels
• Identify creator voices that can support co-branded activations and partnership moments
• SEO, LLM Visibility & Content
• Lead Prose's LLM visibility and generative search (GEO) strategy, ensuring the brand is accurately and favorably represented in AI-generated responses across ChatGPT, Gemini, Perplexity, and similar platforms
• Oversee the brand blog strategy and editorial calendar, ensuring content serves both SEO and brand storytelling objectives
• Track and report AI citation presence, and content health metrics, translating data into strategic recommendations
• Partnerships, Events & Community
• Identify and activate a select portfolio of brand partnerships that reinforce Prose's po

Benefits

Additional Information

Our Mission Prose is truly custom hair and skin care made-to-order-just for you. Our line of custom products are made by an in-house, Paris-based R&D team of gifted chemists who combine natural ingredients in innovative ways alongside dermatologists, giving consumers clean skin care, hair care and impeccable results. At the heart of Prose's success is Singular, its proprietary AI-powered beauty-tech platform, which has revolutionized personalized beauty at scale. Marrying a technology-driven approach with an apothecary-style concept, all Prose hair and skin care products are personalized to your one-of-a-kind hair, skin, goals and environment. We're a company that wants to change beauty practices, so we're changing the way beauty companies practice. As a certified B Corporation, a Public Benefit Corporation and Climate Neutral , we're proving that good business is always sustainable. With Prose, there's nothing sacrificed to bring you great products-not trees, materials, wages, or performance. Prose & Singular in Numbers Founded in 2017 , with hubs in Paris, New York, and Los Angeles 10M+ consultations completed 2M customers and 350K active subscribers 21M custom products made, with 1M+ unique formulas 350+ team members across disciplines $600M+ in lifetime sales, with $165M+ revenue in 2024 Profitable since 2024 Discover our Company Culture on Welcome to the Jungle here Discover our Company Mission & Vision in video here Prose is looking for a Senior Manager, PR & Influence to lead the brand's earned media, influencer, SEO/LLM content, and partnerships strategy. This is a senior, cross-functional role responsible for building Prose's external presence, protecting its reputation, and deepening relationships with the media, creator, and partner communities that shape how customers discover and trust the brand. This role will manage three direct relationships: our PR agency, SEO/LLM agency, and our Community Manager. You will work closely with Brand, Growth, Social, and Product teams to ensure communications efforts are integrated, on-brand, and driving measurable results. The ideal candidate is a seasoned communications leader who brings deep PR instincts, crisis-readiness, a strong influencer network, and a genuine curiosity about how content and AI search are reshaping brand visibility. You are equally comfortable pitching a journalist, coaching an agency, briefing a creator, and analyzing LLM citation data.

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