Senior Marketing Manager- Digital

About the role

The Senior Marketing Manager, Digital is a strategic leader responsible for developing and executing integrated, cross-channel marketing programs that drive customer engagement, acquisition, and retention. This role owns the end-to-end delivery of marketing initiatives-from intake and planning through segmentation, deployment, performance optimization, and reporting-while ensuring alignment with brand standards, risk requirements, and business objectives. The individual partners closely with Product Marketing, MarTech Operations, Web/Product teams, and business stakeholders to deliver measurable outcomes and a consistent, customer-centric experience.

Responsibilities

• Digital Strategy & Execution
• Lead cross-channel marketing strategy across website, email, SMS, and personalized digital channels
• Translate business objectives into scalable, data-driven marketing programs
• Ensure consistent messaging and seamless customer journeys across touchpoints
• Leverage advanced capabilities (including AI and personalization) to improve targeting and performance
• Intake, Planning & Program Management
• Lead intake and discovery processes to define requirements, priorities, and timelines
• Develop and execute structured marketing plans aligned to business and LOB goals
• Manage multiple campaigns and initiatives simultaneously, ensuring timely delivery and execution
• Segmentation, Personalization & Customer Strategy
• Own segmentation strategy across lines of business
• Partner with MarTech teams to design and deploy targeting frameworks
• Drive personalization strategies to enhance customer engagement and conversion
• Support cross-sell and deepening of customer relationships across the bank
• Cross-Functional Collaboration
• Partner with Product Marketing and LOB stakeholders to translate business goals into marketing strategies
• Define KPIs and performance targets
• Develop test-and-learn agendas and optimization frameworks
• Collaborate with MarTech, Web, and Analytics teams for execution and optimization
• Support enterprise marketing initiatives and social/channel integration
• Performance, Analytics & Optimization
• Monitor and evaluate campaign performance across channels
• Optimize targeting, messaging, and customer journeys using data and insights
• Recommend improvements to marketing programs based on performance analysis
• Drive a culture of continuous improvement and test-and-learn
• Governance, Risk & Compliance
• Ensure adherence to brand standards, marketing guidelines, and approval processes
• Partner with Legal, Risk, and Compliance to secure approvals for marketing materials
• Operate within the Bank's risk framework, ensuring responsible and compliant marketing practices
• Budget, Vendor & Operational Management
• Manage marketing budgets and ensure efficient allocation of resources
• Oversee vendor relationships and evaluate performance and effectiveness
• Support execution of marketing programs, promotions, and campaigns across channels
• Leadership & Team Development
• Lead and develop team members, providing coaching and performance feedback
• Foster a collaborative, high-performing team environment
• Support talent development, succession planning, and employee engagement
• SUPERVISORY RESPONSIBILITIES:

Requirements

• 8+ years of experience in marketing, digital marketing, or customer engagement
• Bachelor's degree in marketing, business, communications, or related field
• Experience in financial services or regulated industries preferred
• Proven experience managing cross-channel marketing programs
• Skills & Competencies
• Strategic thinking with strong execution capabilities
• Data-driven decision-making and analytical mindset
• Strong stakeholder management and communication skills
• Knowledge of marketing technology and digital ecosystems
• Strong project management, organization, and multitasking skills
• Customer-centric mindset with focus on measurable outcomes
• Senior Marketing Manager- Digital
• The base salary for this position is reflective of the

Additional Information

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