Account Manager, Programmatic

Responsibilities

• Campaign Management
• Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs
• Competently create media plans designed to achieve specified KPIs
• Understand the products and solutions that could be relevant for clients that have been developed within the group.
• Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy.
• Client and Partner Management
• Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
• Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail
• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
• Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.
• People Management
• Working with your line manager to ensure the effective management of more junior team members, ensuring workloads are sufficiently monitored & prioritised and that deadlines are met.
• Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience.
• Operational Excellence
• The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
• Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub

Requirements

• Passionate about programmatic activation and driving continued excellence.
• Confidence in DSPs, DV360, TTD and Amazon.
• Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
• Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
• Ability to develop and execute comprehensive testing roadmaps in the Programmatic space - audience, media, creative
• Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships
• Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.
• Life at WPP Media & Benefits
• Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Grow

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 8101 - Account Manager, Programmatic Role Summary and Impact T&P is one the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end to end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollar in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients. The Programmatic Account Manager will be responsible for managing and optimising campaigns. While also developing programmatic plans which exceed our client's expectations whether branding or ROI driven. Contributing to the execution of programmatic media activity you will work closely with the Programmatic Account Director & Global Operations Centre. To execute best in class programmatic strategy whilst developing insightful commentary through data analysis.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at wppmedia? Share your experience