Lifecycle Engagement Specialist

About the role

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs. We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space. We operate 3 business segments: Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 500 staff with an intact startup mindset. We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia Pacific. We are looking for a Lifecycle Engagement Specialist who is excited about the below Mission and Outcomes. Mission: Drive growth in new customer acquisition and customer retention by owning the segmentation, content, and engagement strategy across the customer lifecycle - turning Sleek's existing traffic and customer base into measurable conversion and renewal outcomes. We are looking for a customer-focused, highly analytical, and data-driven CRM marketer to join our 3-person CRM team and contribute directly to Sleek's growth! Outcomes: Boost Lead Conversion: Drive an incremental +15% increase on the conversion rate of nurtured leads. Expand Upsell Pipeline: Generate $500k of qualified upsell deal pipeline for the Customer Success team. Secure Customer Retention: Reduce unresponsive clients at the time of renewal by 30% while maintaining or exceeding global baselines (42% Open Rate and 5% CTR). Advanced Lifecycle Segmentation: Build and go live with clear persona segmentation logic in HubSpot covering both pre-customer and post-customer journey stages, complete with Next Best Action mapping. Establish Scalable Experimentation: Fully document and deploy a "test-optimize-deploy" framework as the default team operating mode, backed by trackable dashboards and performance cadences. To do this, you will have a minimum of 3 to 7 years of experience as a CRM or Lifecycle Specialist, in a role carrying conversion, retention, or engagement targets with cross-functional and customer-facing collaboration abilities, and you will be located in Singapore, the Philippines, or India . Must Haves: Deep, Hands-on HubSpot Expertise: 1-2 years of intensive, everyday experience independently building automated workflows, segmenting lists, managing sequences, and configuring custom properties (Salesforce-only experience is a red flag). Practical AI Optimization: Demonstrated experience utilizing AI tools (e.g., Claude, ChatGPT) to scale efficiency-such as generating high-volume copy variations or targeted messaging variations across multiple segments. Obsession with Outcomes over Output: A proven track record of measuring campaign success with hard metrics (Open Rates, CTRs, revenue pipeline, CVR) rather than just creative volume. Fast-Paced Startup Resilience: Previous experience navigating a fast-paced tech startup or entrepreneurial setup where processes are not always heavily documented. Industry Context: Background in B2B SaaS, fintech, professional services, subscription models, or e-commerce with a heavy CRM motion. Experience with BigQuery/SQL, Tableau, or utilizing AI for visual and video content creation would be a bonus About the Interview Process The successful candidate will participate in the below interview stages. It might seem like a lot - but fear not - we come prepared! We anticipate the process to last no more than 3 weeks from start to finish depending on your availability. Whether the interviews are held over video call or in person will depend on your location and the role. One Way Video Interview/ TA screen call A one way video interview or a quick call with our Talent Acquisition team Technical Interview A ~60 to 90 minute Interview with the hiring team Soft skills interview A ~45- 60 minute Interview with our CRO References checks & Offer We will request two professional references from our shortlisted finalists. These should be from previous managers or senior leaders you have worked closely with, ideally from

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