Senior Pricing & Packaging Director

About the role

Tricentis is in the middle of a defining commercial transformation. We are unifying a portfolio assembled through multiple acquisitions, launching new products, embedding AI across our offerings, and transitioning our business toward consumption-based pricing. We also go to market alongside a small number of strategic partners, which means our pricing and packaging decisions must be coherent across two commercial worlds. To lead this work, we are hiring a Senior Pricing & Packaging Director. This role is the operational owner of how we monetize the Tricentis portfolio - designing the pricing and packaging strategies that balance revenue predictability for Tricentis, budget predictability for our customers, time-to-market for the business, and migration realities for our installed base. This is a role for someone who thinks like a commercial operator first and a financial analyst second. The role reports to the EVP, Product Business Performance (C-Staff, Sales organization) and serves as their primary operational partner on pricing. You will have one direct report - a pricing analyst based in Manila - and access to the Project Management Organization to drive cross-functional workstreams. The role operates across US, EMEA, and APAC time zones. This role follows a hybrid work model, requiring candidates to be based in or near our Austin or Boston office and work onsite three days per week.

Responsibilities

• Strategy & Vision
• Own pricing and packaging across the portfolio. Design, defend, and evolve the pricing architecture for Tricentis products - list pricing, packaging structures, discount frameworks, and the rules that govern bundling and cross-sell.
• Harmonize the inherited landscape. Bring coherence to the pricing models inherited through acquisition without breaking what is working.
• Operationalize the consumption pricing transition. Translate the strategic direction set by the EVP, CFO, and VP Product Marketing into the analyses, packaging mechanics, migration models, and rollout plans that make the transition real.
• Develop a point of view on AI monetization. Build a defensible perspective on how AI changes willingness to pay, metering, value attribution, and unit economics across the portfolio.
• Cross-Functional Execution
• Partner across the company. Work closely with Finance on revenue and margin modeling, with Product Management on roadmap-aligned packaging, with Product Marketing on positioning and willingness-to-pay, and with Operations on the telemetry that backs every recommendation.
• Challenge constructively. Work directly with Product Managers and Product Marketing Managers on price elasticity, willingness to pay, and competitive positioning by product and by segment. Push back when the analysis says one thing and the room wants another.
• Bring the customer perspective in. Ensure every packaging decision is grounded in what customers will actually buy, migrate to, or churn over - not just what looks good on a slide.
• Execute through the PMO. Partner with the Project Management Organization to turn pricing decisions into changes in systems, contracts, sales motions, and customer communications.
• Governance & Decision Cadence
• Run the Pricing Steering Committee. Prepare the agenda, materials, and recommendations for the weekly Steering Committee with the EVP.
• Prepare the Executive Pricing Committee. On a monthly basis, frame decisions and surface tradeoffs for the executive forum where Tricentis makes its consequential monetization choices.
• Define the governance framework. Establish and maintain the policies that govern pricing changes, experiments, and exception handling - clear enough that the rest of the organization can move fast inside them.
• Document the audit trail. Ensure the company has a clear record of its monetization decisions, the rationale behind them, and the results that followed.
• Partner Pricing Alignment
• Align with strategic GTM partners. Ensure portfolio pricing decisions are coherent with those of our partners across both commercial worlds.
• Price joint offerings cleanly. Design pricing for joint solutions so the economics work on both sides as partnerships evolve.
• Analytics, Telemetry & AI Tooling
• Build the business cases. Own the financial models, scenario analyses, and customer impact assessments that back every pricing recommendation.
• Instrument the data. Partner with Operations to build the telemetry - usage data, deal patterns, win/loss signals - needed to ground decisions in evidence rather than instinct.
• Use our AI tools well. You will have access to our internal AI tools (including Claude) to accelerate analysis, modeling, and communication. We expect our leaders to use them efficiently.
• Experience Required
• 10+ years of progressive experience in pricing, monetization, product strategy, or commercial strategy at enterprise software companies, with at least 3-5 years in a senior pricing-focused role.
• Direct experi

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