Sr. Manager, Growth & Member Marketing - Fandango FanClub

About the role

As Senior Manager, Growth & Member Marketing, you will lead the strategy and execution of acquisition, engagement, and retention efforts for Fandango's membership product, FanClub. Reporting to the Senior Director of DTC Marketing, this role is responsible for driving measurable subscriber and revenue growth through integrated, data-informed marketing initiatives. You will operate at the intersection of performance marketing, lifecycle strategy, and customer insights-optimizing the full subscriber journey from first touch through long-term loyalty. This role partners closely with product, analytics, and cross-functional marketing teams to continuously refine positioning, improve conversion, and maximize lifetime value. Why This Role Matters: Your work will directly impact Fandango's ability to grow and retain its membership base, unlocking sustainable revenue growth and deepening relationships with moviegoers through meaningful, personalized experiences. This role is hybrid, with a minimum of three days per week in the Orlando, FL office, fostering collaboration and connection across teams.

Responsibilities

• Drive end-to-end growth strategy across paid, owned, and earned channels to acquire and convert new FanClub subscribers
• Optimize the customer lifecycle, improving conversion rates, engagement, and retention through testing, personalization, and funnel enhancements
• Develop and execute lifecycle marketing programs (email, push, in-app) to increase subscriber engagement and lifetime value
• Leverage data and analytics to track performance (CAC, LTV, churn) and continuously refine campaigns and strategies
• Partner cross-functionally with product, analytics, CRM, and marketing teams to align on growth initiatives and business priorities
• Manage external partners and stay ahead of emerging trends in subscription and membership marketing
• How We Do It at VERSANT:
• Trust, Teamwork, Transparency, Agility, and Entrepreneurial Spirit are core to how you operate-building strong cross-functional relationships, communicating clearly, adapting quickly to new insights, and proactively identifying growth opportunities
• Demonstrate ownership and accountability, with the ability to work independently and drive results in a fast-paced environment
• Bring strong project management, communication, and stakeholder alignment skills
• Contribute creative thinking and a willingness to test, learn, and iterate
• What You Bring
• 4+ years of experience in growth, digital, or lifecycle marketing, ideally within a subscription or membership-based business
• Strong command of digital marketing channels, including paid media, email/CRM, SEO, and influencer marketing
• Experience with A/B testing, conversion optimization, and data-driven decision-making using tools such as Google Analytics, Looker, or Tableau
• Proven ability to translate customer insights into actionable strategies that improve acquisition, engagement, and retention
• Why You'll Love It Here
• Opportunity to shape and scale a high-impact membership product within a leading entertainment platform
• Collaborative, fast-paced environment with cross-functional exposure
• Hybrid work model with in-person collaboration in the Orlando, FL office (minimum three days per week)
• Competitive compensation, comprehensive benefits, and opportunities for growth across the VERSANT portfolio
• VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written

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