Digital Activation Director

About the role

A global media agency delivering connected, emotionally intelligent media through a proactive, boutique service for international clients. We Are On A Mission To turn change into competitive advantage for our clients-moving beyond superficial data to unlock the power of emotional connection. As Agents of Change, we help brands harness shifts in culture, technology, media and consumer behaviour to drive growth beyond borders. How We Work Our clients receive a high touch partnership that integrates the best of Omnicom's reach, breadth and capability-making it easier, better and faster for brands to grow internationally. What We Deliver We identify growth audiences, orchestrate integrated media experiences and create predictable value worldwide. Powered by Omnicom, our 'Heart & Science' approach across audience creation, experience planning, digital, data, partnerships and operations, we deliver synchronized, value creating activation centrally and in collaboration with our local network. Role Digital Activation Director, EMEA Hearts & Science | Omnicom Media Raison d'Être This role provides leadership across the full digital activation remit, giving you oversight of digital channel performance, platform excellence and market alignment across EMEA for ON Running. You will lead the day‑to‑day delivery, optimisation and governance of Hearts & Science's Digital Activation activation across EMEA via our Hub in London to ensure consistency, quality and delivery of a unified digital activation strategy. As an Agent of Change, you will bring technical depth, curiosity and collaborative leadership to the client, network and agency team. You will turn complex Digital Activation signals into clear strategic direction, platform data into actionable optimisation plans and brand ambition into Digital Activation‑driven growth. You operate at the centre of our activation across our international hub, using shared workflows, governance frameworks and platform tools in sync with our teams in the US.

Responsibilities

• Driving Digital Activation Excellence
• Lead Digital Activation across EMEA, ensuring campaigns are set up, executed and optimised to best‑in‑class standards across paid search, social & programmatic overseeing a team of specialists.
• Ownership of end-to-end process translating briefs into live campaigns in-platform.
• Ownership of budget planning and pacing, PO management and all related finance tasks to ensure a successful campaign.
• Establish and enforce a unified Digital Activation approach, ensuring consistent structures, optimisation frameworks and quality controls.
• Drive end to end process from planning to setup working closely with performance, data & ad operations team to ensure flawless execution
• Maintain a strong performance rhythm - overseeing daily Digital Activation analysis, insight generation and optimisation plans with market and specialist teams.
• Govern shared Digital Activation dashboards and ensure data accuracy, insight quality and accountability across all contributing markets.
• Own and rollout the best-in-class QA approach across setup, budget management and pacing.
• Digital Activation Program Leadership
• Lead the international Digital Activation program for ON Running, ensuring clarity of expectations, global standards and measurable uplift in efficiency and growth.
• Act as the primary Digital Activation lead for senior client stakeholders, providing confident guidance on platform strategy and performance actions.
• Translate multi‑market Digital Activation data into strategic recommendations and ensure consistent global activation of learnings.
• Develop Digital Activation reporting standards and oversee the creation of high‑quality evaluations, case studies and performance narratives.
• Digital Activation Planning & Governance
• Consolidate specialist Digital Activation inputs into a unified strategic response for briefs and cross‑channel alignment.
• Guide the regional Digital Activation planning process, ensuring budgets, taxonomy, forecasts and KPI frameworks follow central guidance.
• Ensure digital channel optimisations and recommendations are fully integrated with wider digital channels
• Oversee Digital Activation workflow and alignment using shared project management tools for seamless cross‑market coordination.
• Client experience
• Act as a primary point of contact for the client across Digital Activation planning, optimisation & innovation
• Drive forward business continuity via client aligned quarterly priorities, QBRs & status meetings
• Work with the client on the roadmap for Digital Activation maturity
• Lead the cadence and creation of client facing Digital Activation case studies & opportunity showcases
• Team management
• Direct line management of 1 x Digital Activation managers and offshore teams setting a learning & development path, objectives and offering ongoing support
• Manage team work

Additional Information

HEARTS & SCIENCE INTERNATIONAL | OMNICOM MEDIA JOB SPECIFICATION

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